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social media - social listening

Monitoring social media and related channnels
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• Identify influencers and advocates
• Discover where people who support you are most active
• Monitor organisation name with and without @
• Track common misspellings
• Look for positive and negative feedback
• Respond to people directly
• Track other organisations working on the same topics

• Existing library of images - post using #nofilter
• Show your work - tell stories from the ground
• Pick images that tell a story
• Stream events live
• Share videos
• Measure the results: Statigram, Simply Measured
• Brand awareness raising
• Behind the scenes at the office