Integrated Engagement
Amber Macintyre & Glyn Thomas
Things overheard in the office since the internet began...
Things overheard in the office since email began...
Things overheard in the office since data became a thing...
The common problem
The story
The simple solution
Why?
What?
Who?
How?
Where?
When?
An example
The problem
An organisation wants to send fundraising appeal emails and can't work out how to segment their email list
Why?
Bring in income for the organisation
What?
Ask supporters to donate online to the appeal
Who?
Existing supporters and donors
How?
People who are existing regular donors - ask if they will increase their donation
People who have made two one-off donations - ask if they will make a regular donation
People who have made one one-off donation - ask if they will make a second one-off donation
People who have taken action - ask them to make their first donation
| Who? | How? | Metrics |
|---|---|---|
| Existing supporters and donors | Ask if they will increase their donation | |
| Made two one-off donations | Ask if they will make a regular donation | |
| Made one one-off donation | Ask if they will make a second one-off donation | |
| Taken action | Ask them to make their first donation |
How many increased their donation?
How many new regular donors?
How many second one-off donors?
How many first time donors?
Integrated engagement
By Glyn Thomas
Integrated engagement
ECF 2017
