Advanced social media - data

Social

Followers

Likes/Shares/RTs

Visits to website from social

Actions/donations 

Vanity metrics

Examples of vanity metrics

• Size of the email list
• Followers on social media
• Website visits

Good metrics are...

comparative

a ratio or a rate

affect how you behave

Examples of good metrics

Actionable metrics

• Rate of social media growth
• Number of first time campaigners
• Number of second time campaigners

Benchmarking

Using Google Analytics

Measure trends,
not specifics

Google URL builder

Gives you most accurate metrics

Meet Matt for coffee

Travel from Old St to Kings X at 11:30am

Campaign Name

• Meet Matt for coffee

Medium

• Public transport

Source

• Bus 214

Medium

social, email, cpc, tv, print, billboard, partner

Source

twitter, facebook, Mailchimp

Campaign name

clear description that covers a campaign that goes across multiple channels