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experiment ideas
The single hardest thing
focus
page a
500,000 visitors/month
10% conversion rate
50,000 conversions a month
+10% = 5,000 additional conversions
page b
10,000 visitors/month
20% conversion rate
2,000 conversions a month
+250% = 5,000 additional conversions
FOCUS ON PAGE A
It's the high value flow.
one-off
vs.
high value
focus on high value
VALUE OF THE METRIC
Conversion a
Value: $100
Monthly conversions: 100
conversion b
Value: $1,000
Monthly conversions: 10
focus on conversion a
Statistics is suited for higher volumes
RESEARCH
baseline conversion rate
traffic levels
How long will the test run?
(opportunity cost)
NOW THE MAGIC HAPPENS
LOOK AT COMPETITOR WEBSITES
DO THE FLOW YOURSELF
WHAT WEBSITES DO YOU LOVE?
WHAT'S INTUITIVE TO YOU?
USER TESTING
CALL YOUR MOM
NO, SERIOUSLY, CALL YOUR MOM
Experiment ideas
By Kyle Rush
Made with Slides.com
Experiment ideas
2,517
Kyle Rush
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Kyle Rush