experiment ideas






The single hardest thing




focus

page a

  • 500,000 visitors/month
  • 10% conversion rate
  • 50,000 conversions a month
  • +10% = 5,000 additional conversions

page b

  • 10,000 visitors/month
  • 20% conversion rate
  • 2,000 conversions a month
  • +250% = 5,000 additional conversions






FOCUS ON PAGE A

It's the high value flow.



one-off

vs.

high value




focus on high value




VALUE OF THE METRIC


Conversion a

  • Value: $100
  • Monthly conversions: 100


conversion b

  • Value: $1,000
  • Monthly conversions: 10





focus on conversion a

Statistics is suited for higher volumes





RESEARCH



baseline conversion rate


traffic levels


How long will the test run?

(opportunity cost)



NOW THE MAGIC HAPPENS




LOOK AT COMPETITOR WEBSITES




DO THE FLOW YOURSELF




WHAT WEBSITES DO YOU LOVE?




WHAT'S INTUITIVE TO YOU?




USER TESTING




CALL YOUR MOM




NO, SERIOUSLY, CALL YOUR MOM

Experiment ideas

By Kyle Rush

Experiment ideas

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