optimizely


  • World's leading web optimization platform
  • Over quarter million experiments run
  • Over 6,000 customers
  • Customers in 50 countries, 10 languages

Kyle Rush


  • Head of Optimization at Optimizely
  • Ran optimization at Obama 2012
  • Conducted over 700 experiments

Guidelines


  • Start simple
  • Prioritize by ROI
  • Don't be afraid to fail
  • Always have a test running

Marketo webinar

By Kyle Rush

Marketo webinar

  • 1,632