optimizely

World's leading web optimization platform
Over quarter million experiments run
Over 6,000 customers
Customers in 50 countries, 10 languages

Kyle Rush

Head of Optimization at Optimizely
Ran optimization at Obama 2012
Conducted over 700 experiments

Guidelines

Start simple
Prioritize by ROI
Don't be afraid to fail
Always have a test running

Marketo webinar

By Kyle Rush

Marketo webinar

2,121

Kyle Rush