Mikołaj Pastuszko PRO
Product Designer @Tagvenue. Psychology and IT skills shaken, not stirred. Adapting the world to human needs.
We know nothing.
Early validation with Lean UX principles
to grow faster and minimize waste.
Mikołaj Pastuszko
@mPastuszko
CC BY-NC-SA
About me
7 years
designing – translation agency management system
6 years
leading a team of UX designers
Now
designing at – venue booking marketplace
Story #1
Let's create a new business!
Photo by Les Anderson on Unsplash
Did you know?
1890 – First successful electric car (US)
1900 – 60 electric taxis in New York
1905 – 1/3 of cars in US were electric
1908 – Ford introduced Model T
Photo by Lechon Kirb on Unsplash
- 50% say they have been collecting for 20 years or more
- 39% say they love the sound of an engine
- 39% say that restoring a classic car gives them a sense of accomplishment
- 42% are retired
Classic car enthusiasts
Story #2
Let's add a new feature to our product!
- expert users
- spend 8 hours a day with your product
- too many colors in the interface couse eye strain
- prefer to see more data at once
- tables are more consistent with the layout of the official finance documents
Accountants
How to save money?
We know nothing.
Everything you think is an assumption.
Lean startup
BUILD
MEASURE
LEARN
What?
How?
How?
Lean UX
Lean Startup + Design Thinking + Agile
What to build?
- Working solution
- Prototype or mockup
- Napkin sketch
- User persona
- Value proposition
These are MVPs!
How to measure?
- Implement and A/B test
- Fake it until you make it
- Surveys and interviews
- User testing
- Website analytics, visitor recording...
Early validation at Tagvenue
Update date
How to learn?
- Metrics and key results
- Visualise knowledge
- Split by segments
- Track frequency of each feedback
- Create discovery backlog
Discovery backlog at Tagvenue
+
tracking results of A/B tests
Lean UX
Connecting the dots
OUTCOMES,
ASSUMPTIONS,
HYPOTHESES
CREATE
AN MVP
DESIGN IT
RESEARCH
AND LEARNING
Process
- Define business outcomes
- Turn assumptions into hypotheses
- Validate!
Define hypotheses
We believe this [business outcome] will be achieved
if [these users] successfully achieve [this user outome]
with [this feature].
USERS
FEATURE
USER
OUTCOME
BUSINESS
OUTCOME
We will measure it with [these metrics].
Prioritize
Validate assumptions
Do we know
who they are?
USERS
FEATURE
USER
OUTCOME
BUSINESS
OUTCOME
Do we know
what users need?
Does it bring
users value?
Does it help
our business?
Value Proposition Canvas
How to start?
Find people who can
design and research
in a lean way
Create (and validate!) products that
help your
business
grow
satisfy
user needs
deliver
great UX
Mikołaj Pastuszko
Thanks!
We know nothing. Early validation with Lean UX principles to grow faster and minimize waste.
By Mikołaj Pastuszko
We know nothing. Early validation with Lean UX principles to grow faster and minimize waste.
Presented at https://www.facebook.com/events/445021789473267/
