How can the Front End team increase conversion rates and team velocity?

Faster websites have higher conversion and engagement rates

wpostats.com

zillow

zip

redfin

realtor.com

3G connection ~ 750K/s

coldwellbanker.com

> 20 seconds to begin to render content in viewport

30 seconds to finish painting viewport

3G connection ~ 750K/s

This is a frontend problem

Why isn't it fixed yet?

YUI
IMG

Deployment Friction

A Learning Process

Web Tech Leadership

  • Homescreen icon

  • Instant fullscreen launch

  • Work offline

  • Push Notifications

Engagement Levers

deck

By Aaron Hans