"Where a VISION becomes an EXPERIENCE"

MISSION STATEMENT

To be an outlet and platform for people to showcase their talents. Tarascope is also here to cultivate inspiration and creativity by promoting positivity and unity in the industry.
OUR VALUES

- Creating an environment that promotes positivity and unity.
- Putting our heart and mind in the work to get the best results.
- Collaborating within and outside the company to present the best opportunities.
- Being consistent in offering the best for a wonderful experience.
- Treating one another with respect and take pride in the significant contributions that come from the diversity of individuals and ideas.
At Tarascope we are guided by the following values. They describe our company as we want it to be. We want our decisions and actions to demonstrate these values. We believe that putting our values into practice creates long-term benefits for customers, employees, and the communities we serve.
TARGET AUDIENCE

Male and females between the ages of 21-28 years old. The individuals come from different ethnic backgrounds and cultures yet they share similar interests. They enjoy fashion, shopping, music, painting, drawing, photography, writing, poetry, museums and art galleries.
UNIQUE SELLING PROPOSITION

"Had a vision NOW I AM the vision"
Tarascope is a company that pushes individuals to believe in their thoughts, ideas, creative processes and most importantly themselves. We encourage people to stay inspired, ambitious and determined on the visions they foresee.
AD CAMPAIGN CONCEPT

The following ad campaign shows how amazing things can be accomplished when you combine unity and positivity, both of which are core values at Tarascope.
AD CAMPAIGN ONE


AD CAMPAIGN TWO


AD CAMPAIGN THREE


MARKETING TOOLS



GROWTH PLANS

Goals
- We want to continue to organize our company to make it more efficient and profitable so that both, our clients and our employees can get more out of their time.
- We’re working to build our Events Division, to increase reach by 15% and continue widely branding our company. We aspire to host two yearly events that will provide a platform for up to 100 emerging creatives.
- We aim to hire 3 additional experienced professionals that can add to our existing talent-pool and help continue the steady growth of our business.
PROJECTS & EVENTS

Projects
- Editorial Spreads
- Bi-Monthly Editorial Books
Events
- Art School Galas
- Fashion Design Competitions
- Fashion Styling Competitions
- Trunk Shows
"Once a DREAMER now a VISIONIST"

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By Aatara Johnson
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