Today's Session

1. What is a cookie?

2. Cookies are so 90's

3. What is SEO?

4. Brief Workshop

What is a cookie?

Just a text file on your computer.

Created by websites (servers) you "visit".

Kind of like a conference badge.

Used for

Keeping you logged in
Remember your settings (shopping cart)
Basically remembering and keeping track of you
Can be created/read from JS (and servers)
Super useful - but could be used "against you"
Useful for tracking you around the web

Cookie Demo

http://bit.do/dds19

Beyond Cookies

Cookies can be deleted. Fingerprints are better.

Your computer

!=

My computer

Operating system?

What browser?

IP-address?

Has touchscreen?

Battery level?

What fonts are installed?

Browser window size?

Language?

Has "DoNotTrack"-setting?

Is Adblocked Installed?

TimeZone?

...

Your ID = 187265345

Remember heuristics?

At least 84%-94% precision

source: https://www.eff.org/press/archives/2010/05/13

Shadow Profiles

Uses cookies and fingerprints

to track your browsing (Like!)

...

All historical data + current + future(?)

source: http://nikcub.appspot.com/logging-out-of-facebook-is-not-enough

disclaimer: Facebook has denied to doing this

How do you beat this?

Make some noise! (noiszy.com)

PodClass

1. Internet Tracking has moved Beyond Cookies:

https://fivethirtyeight.com/features/internet-tracking-has-moved-beyond-cookies/

2. The algorithm behind your browser

http://fivethirtyeight.com/features/podcast-the-algorithm-behind-your-browser/

Listen and then discuss in your teams

How do you feel about it?
How do you think this will change our industry? Opportunities? Risks?
How will this impact consumer behavior?
Does this impact politics and society in larger extent?

SEO

Used to be "Help the robots"

"Help the visitors"

"Search Engine Optimization"

How a search engine works

1. Spiders scans all of the pages it can find

2. What is this site about?

3. How "good" is this site compared to similar sites?

What is "good"?

source: https://support.google.com/webmasters/answer/40349?hl=en

Give visitors the information they're looking for.
Make sure that other sites link to yours.
Make your site easily accessible.
Make your site safe & fast.
Text, not images.
Don't cheat.

+ 1000 other tricks...

Maybe must haves

Links
Relevant <title>
Relevant <meta name="description">
<H1>...
Image alt="" (if you have content in images)
(Mobile Friendly)

Good stuff

Google Search Console
Check your site: https://seositecheckup.com/
What keywords: https://answerthepublic.com/

Brief Workshop

Spread out and form a marketplace

Use paper sketches to explain

Sell/explain your idea in seconds

Question others

Listen to the feedback

Iterate

Cookies and SEO

By abergs