Think Exercise

Bird Counting App

Andrew Braren

March 8th, 2018

Demo - Notes

My typical design approach

• Client meeting
  • Problems, constraints, outcomes
  • Technical and business/strategy
• Research
  • User interviews, focus groups, field studies
  • Industry & competitive analysis
• Design "sprint"
  • Diverge, decide, prototype, validate, repeat

The prompt

"Design components of an iOS app to support The National Audubon Society’s Christmas Bird Count."

"This Think Exercise – first and foremost – is a chance for you to show off your design skills"

Research notes

"You should feel empowered to do your own research"

andybraren.com/think

My improvised approach

• Capture my novice perspective
  • Useful for potential field study & interview questions
• Audobon research
  • 2016-2020 Strategic Plan, "connecting people with Audobon"
• Web review
  • News, blog posts, videos, papers, etc.
  • Compared eBird, Merlin Bird ID, iBird, pencil & paper
• Assumption-heavy UI concept

Assumptions

• Time is tight (September 2018)
  • No "new" tech or idealistic features
• Easy to extend in the future
• iOS app
• iPad optimization isn't a priority
• Newcomer-friendly
• One person is the recorder for a group

Demo

marvelapp.com/82hdi0h