Re-engager is the first fully automated solution that maximises the value of the contact database by re-engaging inactive contacts with the help of AI.
Recap of 2017 Q4
Inactives segmentation: using AI Platform
Re-engager moving from STAGE0 towards 1
Content creation workshop for pilots
Objective 1: Re-engager is in Stage 1
KR1: Re-engager is in Stage 1
KR2: 5 pilot customers are using it
KR3: 20 customers are signed up for Stage 2
Objective 2: Re-engager delivers value
KR1: 75% of Re-engager users clearly see the value and willing to pay for it
KR2: We have a Re-engager campaign optimiser algorithm concept
KR3: Re-engager beats control group at all pilot customers after 5 sendings
