Anjan Bahadur
To keep their foothold in the market, companies find several new ideas of promotions. Shopping centre promotions are a great way in which they can do this. There are hundreds of people who visit shopping malls every day.
By Anjan Bahadur
Marketing through merchandising companies involves the manufacturing companies selling their products to merchandising companies. As merchandising companies typically have access to a bigger customer base, the manufacturing companies enjoy greater exposure. The merchandising companies sell the products at a higher rate than what they bought them for from the manufacturing companies, ensuring profit for them.