Oracles
Let us predict your match...
Problems/Pain points we have identified
- People don't always know which tradie they need
- Users typically search or think in every-day language
1,300 categories!
Problems/Pain points we have identified
- People don't always know which tradie they need
- Users typically search or think in every-day language
- Difficult for them to select the right category
- Associating landing pages with relevant searches or key phrases is sub-optimal right now
Stats on how users find trades
SEM - keyword profile
HI: Builders > AU | |
Impression share | 21% |
No. of keywords | 830,951 |
Keywords with less than 5 clicks | 93% |
Overall impression share vs total keywords in account for builders only
48.6% of search terms got 1 visit in the last 90 days
Profile of SEO search terms
Opportunity
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Allow users to easily describe what they need done through language that is familiar to them:
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Better classified jobs
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Better user experience when posting a job on hipages
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Confidence that we have the right tradies for their job
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- Improved acquisition through better targeting of landing pages and association of organic search terms and SEM keywords
Solution
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Let users describe in their own language what they need
- Use NLP to identify the most relevant categories for the job
Meet
Category Oracle
We identify the most relevant categories
How?
- Build a classifier using machine learning
- Already have 1 million categorised jobs to train the classifier
- Consumers want to upload images to describe their jobs better
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Use photos to better understand the job
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Use image recognition to understand semantic meaning of job
And also...
Meet
Visual Oracle
Take a photo or upload a photo
We identify most relevant categories
How?
- CloudSight image recognition API
Enabler for...
- Simplify job posting by using hashtags
- Understand and target conversations on social media
- Understand existing conversations on the platform
- Create more targeted landing pages
- Bruce's Drop a Job and Mr. Deng's CRO test
Oracles
By adelaineho
Oracles
- 734