Top Insights of the Quarter

Q4 2021

How to make a realistic growth plan for 2022

When the calendar turns over, the optimism we feel can be galvanizing, but it takes more than a hopeful attitude to make real progress toward your goals.

So you can set ambitious targets and start new initiatives, but we’ve found one of the best ways to set out a plan with a realistic chance of success is to find something with potential and build on it. Focus on an element of your practice that’s already working, so that it can work more effectively in service of your growth goals.

What are your clients saying about you?

For many of us this year, Christmas celebrations will be significantly more recognizable than last year’s video calls and distanced greetings.

So when your clients get together with their family and friends and talk about the year they had, what happens if the conversation drifts toward inflation, or investing, or retirement? If a relative were to express frustration at their financial advisor’s recommendations or habits, what would one of your clients say in response?

Why are so many advisors publishing videos?

If you’re in the habit of scrolling through news feeds, industry publications or competitor sites, you may have noticed an increasing number of promotional or informational videos online.

For many in the industry, the value of this medium suddenly became clear in 2020, when advisors were forced to seek new ways to get face time with clients. And it’s continuing to pay off as a way to engage new leads, change minds and make an impression.

Retention, referrals, growth—where do you start?

When you think about what you want for your practice, whether it’s AUM growth or client retention, it’s not likely to come from a few marketing tricks or a magic formula.

Every fruitful practice development strategy in this industry begins with intention, and that intention will be different for each advisor.

The Most Desirable Client Trait and
How to See More of It

Each time we begin working with a new advisor, team or firm, we complete a discovery process that covers, among other things, the ideal client profile. We want to understand who they’re looking to attract and what type of individual is best suited to their offering and objectives.

And from a list of client traits, there is one descriptor that gets selected almost every single time: open to advice.

Our Latest Ideas on
Growth, Engagement and Referrals

Call our office for more information today: (416) 203-2700  x114