CONTEMPORARY MANAGEMENT

&

ENTREPRENEURSHIP

1ASIA: MMU-FUTSAL 15

TEAM MEMBERS

Faris

Harry 

Ferzata

Helmi

Waris

See Jie

Table of Content

  • Executive Summary
  • Marketing Plan
  • Operational Plan
  • Financial Plan
  • Risk Evaluation

Chapter 1: Executive Summary

What?

  • Futsal Tournament
  • To provide a professional & best service of futsal tounament

 

Where?

  • Sports Arena Cyberjaya

When?

  • 11th - 13th September 2015
  • 9:00 am - 6:00 pm

 

How Much?

  • RM325 / team

 

Reward

  • Worth RM1800

Chapter 2: Marketing Plan

  1. Product
  2. Price
  3. Place
  4. Promotion

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

1. Product

 

  • 'Product' name = “MMUFutsal”.
  • It is a futsal tournament event
  • Held for two full days, and open to all MMU students and staff.
  • Invite vendors : to sell their products and services.
  • Affordable product price : campus’s standard pricing

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

2. Price

 

Team / Player

  • The registration fees for each team cost RM350
  • Maximum team for the event is 12.

Vendor

  • The price for each booth slot is RM70 per day.
  • There will be around 30 booth slot.

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

3. Place

 

  • Cyberjaya Sport Center, Cyberjaya.

WHY?

  • We promise to give our very best service so that they will feel the professional’s environment.

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

4. Promotion

 

Two type of promotion:

  1. Searching for vendors
  2. Event promotions

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

4. Promotion (Searching for Vendors)

 

  • It can be made by directly contact the vendor especially renowned and established vendor
  • To attract the crowd.
  • If there is still have empty space before the event, we will promote it in our Facebook page.
  • To make it more interesting we will create poster to attract the vendor.

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

4. Promotion (Event Promotion)

 

  • Banner: Hang the banner in a hot spot area.
  • Flyer: Will distribute the event flyers in campus.
  • Social networking: Promote through Facebook page. 
  • MMU Portal: Mass online student promotion 
  • Club & Society: Information can be spread a lot faster
  • Charity: We will tell our participant and sponsors that some portion with the range of 20%-25% of our net profit will go for charity

Marketing Strategy (4Ps)

Chapter 2: Marketing Plan

Poster & Flyer

Promotion Materials

Banner

Chapter 3: Operational Plan

  • Surface Type: soft-cement
  • Consist of 2 booth outside field. Which include Information Centre and Snack/Beverage counter

Field Information

Chapter 3: Operational Plan

  • Technical: In charge in the technical side of this business and any deal with the Facilities Management Department in terms of booking of court, PA system, tables and chairs.
    1. Waris Yeesan
    2. Ferzata Aprilidwiano Yoedhata
    3. Harry Surya Kurniawan

Task Delegation

Chapter 3: Operational Plan

  • Public Relation: In charge in any deal with the vendors who want to sell stuff and also to provide snack and beverage to be sold during the tournament.
    1. Wan Ahmad Faris
    2. Mohamad Helmi

Task Delegation

Chapter 3: Operational Plan

  • Promotion: In charge in promoting the event inside the MMU Cyberjaya campus as the students and the staffs of MMU are the targeted crowd.
    1. See Jie Liu
    2. Wan Ahmad Faris

Task Delegation

Chapter 3: Operational Plan

  • Item Name

    Type

    Quantity

    Vendor

    Table (long)

    Technical

    3

    MMU

    Table (short)

    Technical

    6

    MMU

    Chair

    Technical

    35

    MMU

    Ball

    Operational

    8

    Organizer

    First-Aid Kit

    Operational

    2

    Organizer

    Vest

    Operational

    20

    MMU

Event Facilities Quantity

Chapter 3: Operational Plan

Date

Activities

Time

Venue

11 Sept 2015

Technical Meeting

06.00PM – End

FCI Glassroom

 

      

 

Flow of Event

Chapter 3: Operational Plan

Date

Activities

Time

Venue

 

 

12 Sept 2015

Team Verification and Re-Registration

Group State (Group 1 and Group 2)

Lunch Break

Group State (Group 3 and Group 4)

09.00AM – 09.45AM

10.00AM – 01.00PM

01.00PM – 02.30PM

02.30PM – 06.00PM

 

Sports Arena Cyberjaya

 

Flow of Event

Chapter 3: Operational Plan

Flow of Event

Date

Activities

Time

Venue

 

13 Sept 2015

Quarter Final A (Winner 1 VS Runner-up 4)

Quarter Final B (Winner 2 VS Runner-up 3)

Quarter Final C (Winner 3 VS Runner-up 1)

Quarter Final D (Winner 4 VS Runner-up 2)

Lunch Break

 

09.00AM – 09.30AM

09.45AM – 10.15AM

10.30AM – 11.00AM

11.15AM – 11.45AM

12.00PM – 01.30PM

 

 

Sports Arena Cyberjaya

Date

Activities

Time

Venue

 

 

 

13 Sept 2015

Semi Final E (Winner QF A VS Winner QF B)

Semi Final F (Winner QF C VS Winner QF D)

Break

3rd/4th (Loser SF E VS Loser SF F)

Final (Winner SF E VS Winner SF F)

Closing Ceremony

01.30PM – 02.00PM

02.15PM – 02.45PM

03.00PM – 03.30PM

03.30PM – 04.00PM

04.15PM – 04.45PM

05.00PM – 06.00PM

 

 

 

 

Sports Arena Cyberjaya

Chapter 3: Operational Plan

Bracket

Chapter 3: Operational Plan

Term & Condition

Registration

  • RM 325 per team + RM 50 Deposit
  • Team will be registered after deposit payment is made

Teams

  • Each team only allowed with maximum 8 players can be registered
  • Each team must have Captain and Vice Captain
  • Only 5 players allowed in the court
  • Every players must have their own jersey number
  • Age Categories - 15 and above

(*Taken  according to the year you are born)

 

Chapter 3: Operational Plan

Term & Condition

  • Games

    • Kick-off start at

    Day 1: 12 September 2015 from 9.00 AM – 6PM

    Day 2: 13 September 2015 from 9.00 AM – 6PM

    • First Stages - Group Stages and Second Stages - Knockout Stages

    • Duration - Group Stages 2x7 minutes, Knockout Stages 2x10 minutes

     

 

Chapter 4: Financial Plan

Income : Product Income

Type

Price

Projected Number of Customer

Projected Total Price

Registration Fee

RM 325

12

RM 3900

 

RM 170

30

RM 5100

Total:RM9000

Chapter 4: Financial Plan

Income : Sponsorship Income

 Name of Company

Amount

Go! Cyberjaya

RM 300

Chi Fitness

RM 300

D’Pulze shopping mall

RM 300

Burger Lab

RM 250

Total: RM 1150

Total Income: RM 11050

Expenditure

Name of Expenditure

Cost Each

Total Number of Item

Duration

Total Cost

Referee

RM150

2

2 days

RM600

Canopy rental

RM50

30

2 days

RM3000

Marketing

  1. Poster
  2. Banner (2x3)

 

RM0.14

RM7.80

 

 

​1000

10

 

 

 

 

RM140

RM78

Expenditure

Court Rental

RM100/Hour

2(courts)

18 hours

RM3600

Ball

RM49

2

 

RM98

First Aid Kit

RM80

2

 

RM160

Tournament Prize

RM1800

 

 

RM1800

Total: RM 9476

Profit

Charity

RM11050 – RM 9476 = RM 1574

RM 1574 x 20% = RM 314.80

Chapter 4: Financial Plan

Chapter 5: Risk Evaluation

NO

Type of risk

Identification of potential risks

Strategies to mitigate the risks

 

1.

 

 

Participator risk

 

 

Lack of participator

 

 

 

 

 

  • Improve the promotion of futsal tournament
  • Encourage participator to invite friends by give free gift.

2.

Operation risk

Participants injured in the fierce competition.

 

Provide first aid team and necessary medical supplies.

Chapter 5: Risk Evaluation

 

3.

 

 

Financial risk

 

Lack of budget.

 

 

 

  • We may reduce budget from leaflet printing, increase online publicity.
  • We may reduce expected profit from selling products in order to have a good sell.

4.

Weather

risk

Heavily rainy.

To make sure the futsal tournament can be play normally, we will consider the weather of the date which we purposed. We may consider to have a replacement if the rainy heavily. 

 

Chapter 5: Risk Evaluation

 

5.

 

Sponsor

risk

 

  1. Lack of sponsors.

 

  • To give more benefit (such as, invite people like the sponsor home page, to sell sponsor’s products) for sponsor in order to get more sponsors.

 

 

6.

 

Charity

risk

 

  1. Lack of charity.

 

  • To encourage people donate by game (such as, Ice Bucket Challenge), or by free gift, etc.

 

THANK YOU

Q & A

CONTEMPORARY MANAGEMENT

By Ahmad Faris

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