Tower
// Rebrand
Camber
Always the right answer.
Client Request
"Enterprise-Startup" Feel
Uniquely personified
"Have you at Hello"
Portray a leap forward from previous products
[Kam-ber]
Easy to pronounce, memorable, and definitively sound.
Brand Story
Camber evokes powerful and energetic symbolism.
Additional Ideas:
This is hello.
You had me at Camber
Camber can be.
Camber can do more.
claire
Simpler, smarter sales.
Client Request
Provide sales people unprecedented access to the minds of prospects
Simple in use, delicate
in process
Thoughtful in output
[klair]
Simple, elegant, effective. Your clairvoyant sales assistant.
Brand Story
Claire has the ability to perceive future events and understand information beyond this dimension.
Additional Ideas:
Effectively simple.
Thoughtfully simple.
Sell smarter.
Corporate clairvoyance.
Pivot
Produce. Pivot. Perfect.
Client Request
Bold entry into new industry
"Pivot business as usual" to a place of new understanding
[piv-ot]
Emphasizes a change to a newer and more advantageous position.
Brand Story
Pivot has the ability to hear what a customer needs and close a sale. Pivot simply shifts how you present in order to find true value.
Additional Ideas:
Pivot the way you present.
Don't just present, pivot.
Pivot and present.
Thatch
Many Minds. Singular Results.
Client Request
Unique, yet familiar
Take on action verb form
Feeling of trust, dependability
and strength
/THaCH/
Functional, natural and intermingled.
Brand Story
Thatch evokes a sense of power, strength, and robustness.
Additional Ideas:
The story begins with Thatch.
Let your finger do the thatching.
It's real, it's Thatch.
Thatch it your way.
Tower
Contact Alex Grant with questions.
agrant4@babson.edu
Xinnovation // Rebrand
By Alexander Grant
