Food TrendZ


Helping restaurants making smart decisions

Background


THE US wastes over 95-115  kg/year per person

Consumer Waste
Pre-consumer
Post-Consumer

Just pre-consumer wastes

$40,000 - $100,000 on 
every$1 million spent on food

Background


In 2009 the US generated 243 million tons of waste

30 million tons of food waste

Nearly 160 Billion Dollars a year
JUST IN THE U.S.

There is gotta be a way to make money out of it......

Why is this important?


- Everyone is affected
Restaurants loose money on over made food


Wasted food goes to landfills  ->
 decomposing -> Methane

Contributing to producing green house gases

 
on miscalculating portions





Idea


Give restaurants sensible data, so they can make decisions based on that data.




The Idea

What type of data?

Input:
Amount of product sold in the area
Total Weight of Produce purchased
Output:
Total waste produced

The Idea


We would know input of produce 

and 

Output of waste

The Idea


If we can smart measure :
 
Total Amount of Produce Purchased
Number of portions sold of certain type
Portion sizes
The amount of waste

The Idea


Collect data on restaurants around the area

We can :

Inform about food trends in the area
Suggest on portion sizes
Show the demand on certain foods

How it works?


1. Measure Produce on WIFI enabled scales
2. Take orders on tablet computers that connected to FOOD TRENDZ or upload sold items to the FOOD TRENDZ
3. Measure Waste on WIFI enabled scales

Amazing Drawing Skillz




Lean Canvas Model


1.  Customer Segment

Small restaurants
Small Chains of restaurants

Early adopters:
Environment Conscious Restaurants 
Restaurants that have a lot of food waste
(Fast Foods)

Lean Canvas


2. Problem to solve

Restaurant wastes a lot of food
but there is no easy way to solve the problem

Currently Alternatives: 
- Waste Consulting firms
- Menu mining services through consulting
- Computer systems with A LOT OF EXTRA STEPS

Lean Canvas


3. Unique Value proposition

Help restaurants make 
smart decisions to reduce produced  waste

replace a lot of manual steps to measure waste
and provide sensible data around the area

Lean Canvas


4. Solution

FOOD TRENDZ

Measure purchased produce
Measure number portions sold
Measure waste
Compile data from around restaurants to help predict food paterns

Lean Canvas


5.  Channels

NRA 

not the one you thought about

National Restaurant Association

Local restaurant associations
Online Ads
On-foot advertisement
Restaurant conferences

Lean Canvas


6. Revenue Streams

Charge restaurants for premium subscription
Advertisement on the website
Sell hardware for the measuring waste

Lean Canvas

7. Cost Structure
Basic service is free, additional Premium options
for additional charge
Free:
View trends in the local area to your restaurant is free
Premium: 500$ per year + 
View trends in area for possible future locations
Waste measure tools (waste stations 1 included 10$/month for additional)
Portion Measure Tools (Online reporting tool)
Electronic Menus (QR generation tool is included; 30$/month for each electronic menu)

Lean Canvas


8. Key Metrics

Number of subscribed FREE account holders
Number of Premium account holders

Lean Canvas


9. Unfair Advantage

Overtime create DB that will have key information for determining FOOD trends

Well for now .... it's a fair game, there isn't a unfair advantage.

Difficulties to overcome


- It is LOW on restaurant priority (That is the biggest bummer)
- Restaurants obsessed with quality of food
- Restaurants share information
- Consistency in reporting the information

Food Trends

By alexlubneuski

Food Trends

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