business english 

PROject  JUAN valdez

Tatiana Martínez 

Ricardo Ruiz 

Ana Rincon 

Erica Suarez

Alison Carmona 

      JUAN  VALDEZ      

1 . DESCRIPTION  

2 . histoRY

 

Times lines 

1927: It is created by the National Coffee 

1958: The figure of Juan Valdez as an image of the Colombian coffee growing.  

1980: Create the logo 100% Colombian coffee ads were designed by advertising agency Doyle Dane Bernbach. 

2002: Juan Valdez is positioned as coffee product whose value added is to highlight the coffee beans aregrown and harvested in Colombia to open its first store 

2004:Home growth nationally with the opening of new stores in other cities (Bucaramanga, Barranquilla, Cartagena, Cali, Medellín, Santa Marta)

of Colombia and in different locations in the city of Bogotá (Usaquén, Teusaquillo, Suba).

2014: Currently its main competitor in the U.S. and now in Colombia, Starbucks Store is the U.S. who has tried for several years to compare Juan Valdez Café

3. COMPETION 

4.BUSINESS CULTURE IN THE USA

                                                      

The exports to the USA it is a challengeit is the third most populous country of the world with geographical diversity, in addition to social and cultural differences.

because it is a country that can not be considered as a unique numerous market but numerous and, with its own characteristics.

  

5.SERVICE and Products

Juan Valdez service is to offer emotions, well-being and satisfaction about the best coffee in Colombia.    

6.CORPORATE SOCIAL 

RESPONSIBILITY