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eugweb.dev/bish

E-A-T SEO

Hosted by Bishop Lafer

How familiar are you with SEO?

Are you familiar with "EAT"

Expertise

Authority

Trust

Basics

Use <a href> with a valid URL.
Make sure that your visual content is expressed in text form.
Make sure that every page has a descriptive title and meta description.
Use semantic HTML.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> 
  <url>
    <loc>http://www.example.com/foo.html</loc>
    <lastmod>2018-06-04</lastmod>
  </url>
</urlset>

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March 12, 2018

August 1, 2018

The Periodic Table of

SEO Success Factors

https://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors

Important Factors in 2019

Mobile First Indexing

Since March 2018

Page Speed

Mobile Speed is a Ranking Factor

First Contentful Paint (FCP) measures the time from navigation to the time when the browser renders the first bit of content from the DOM.

Speed Index is a page load performance metric that shows you how quickly the contents of a page are visibly populated. The lower the score, the better.

First Meaningful Paint (FMP) identifies the time at which the user feels that the primary content of the page is visible.

The First CPU Idle metric measures when a page is minimally interactive:

Most, but maybe not all, UI elements on the screen are interactive.
The page responds, on average, to most user input in a reasonable amount of time.

The Time to Interactive (TTI) metric measures how long it takes a page to become interactive. "Interactive" is defined as the point where:

The page has displayed useful content, which is measured with First Contentful Paint.
Event handlers are registered for most visible page elements.
The page responds to user interactions within 50 milliseconds.

Some sites optimize content visibility at the expense of interactivity. This can create a frustrating user experience. The site appears to be ready, but when the user tries to interact with it, nothing happens.

What Can I Do To Enhance My Page Speed?

Enable Browser Caching
Enable Compression
Avoid Loading Duplicate JS & CSS Files
Remove Duplicate Images
Compress Images
Minify CSS & JS
Eliminate Render-Blocking CSS & JS in Above-the-Fold Content

Local Search

Structured Data

<script type="application/ld+json">
{
  "@context":"https://schema.org/",
  "@type":"Dataset",
  "name":"NCDC Storm Events Database",
  "description":"Storm Data is provided by the National Weather Service (NWS) and contain statistics on...",
  "url":"https://catalog.data.gov/dataset/ncdc-storm-events-database",
  "sameAs":"https://gis.ncdc.noaa.gov/geoportal/catalog/search/resource/details.page?id=gov.noaa.ncdc:C00510",
  "identifier": ["https://doi.org/10.1000/182",
                 "https://identifiers.org/ark:/12345/fk1234"],
  "keywords":[
     "ATMOSPHERE > ATMOSPHERIC PHENOMENA > CYCLONES",
     "ATMOSPHERE > ATMOSPHERIC PHENOMENA > DROUGHT",
     "ATMOSPHERE > ATMOSPHERIC PHENOMENA > FOG",
     "ATMOSPHERE > ATMOSPHERIC PHENOMENA > FREEZE"
  ],
  "creator":{
     "@type":"Organization",
     "url": "https://www.ncei.noaa.gov/",
     "name":"OC/NOAA/NESDIS/NCEI > National Centers for Environmental Information, NESDIS, NOAA, U.S. Department of Commerce",
     "contactPoint":{
        "@type":"ContactPoint",
        "contactType": "customer service",
        "telephone":"+1-828-271-4800",
        "email":"ncei.orders@noaa.gov"
     }
  },
  "includedInDataCatalog":{
     "@type":"DataCatalog",
     "name":"data.gov"
  },
  "distribution":[
     {
        "@type":"DataDownload",
        "encodingFormat":"CSV",
        "contentUrl":"http://www.ncdc.noaa.gov/stormevents/ftp.jsp"
     },
     {
        "@type":"DataDownload",
        "encodingFormat":"XML",
        "contentUrl":"http://gis.ncdc.noaa.gov/all-records/catalog/search/resource/details.page?id=gov.noaa.ncdc:C00510"
     }
  ],
  "temporalCoverage":"1950-01-01/2013-12-18",
  "spatialCoverage":{
     "@type":"Place",
     "geo":{
        "@type":"GeoShape",
        "box":"18.0 -65.0 72.0 172.0"
     }
  }
}
</script>