Crowdfunding
or How I Learned to Stop Worrying and Love the Bomb Hardware
NOTICE
All opinions appearing in this work are mine. Any resemblance to real companies, living or dead, is purely coincidental.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224131/Screen_Shot_2016-02-11_at_09.37.33.png)
Crowdfunding celebrities
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224228/Screen_Shot_2016-02-11_at_10.24.02.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224231/Screen_Shot_2016-02-11_at_10.25.33.png)
10,266,845$
13,285,226$
Relevant Crowdfunding celebrities
$1,731,475
$578,478
$2,071,927
$898,921
Why crowdfund?
- Upfront costs are high
- Validates user requirement
- Low overhead
Why not crowdfund?
- Breaking even is tough
- People on the Internet are not nice
- You still have to go to retail
What went right with Tah ?
What went wrong with Tah ?
1. Picking a platform
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224253/kickstarter-_logo_4269.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224252/indiegogo_logo_detail.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224255/CrowdSupply-logo.png)
Kickstarter
- Community
- Doesn't support Indian creators
Indigogo
- Supports Indian creators
- Poor rep
Crowd Supply
- Niche - open source hardware
- Great SNR
2. Name, logo, etc.
Video - Tried outsourcing.
Ended up reworking everything.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/154211/images/2224657/Screen_Shot_2016-02-11_at_13.44.05.png)
3. BOM
- No alternative but China
- Language barrier -
TQFPQFN
aka how to shop on alibaba
3. Made in पुणे
- Shogini for PCB
- Thuse for assembly
- Lead times as per auto industry
Make in India - before it was cool
4. Custom is expensive
- White PCBs
- 2.4mm thickness
Want to make in India?
Deal with it
5. Indian mentality
- Preorder? Huh?
- कोपरे का भैय्या तोह सस्ते मैं देता है |
- I want to do project. Plz halp.
6. Software
- Make it super easy
- Edge cases are a pain - limit
- Android
- iOS
7. Logistics
- Shipping to obscure countries
- Returns
- Local Taxes
- iOS
8. Support
- Forum - Discourse
- GitHub issues & PRs
- Docs - website
9. Its not just tech
I really like you, but only as a friend side project
Final thoughts
Crowdfunding
By anujdeshpande
Crowdfunding
- 1,811