Drupal for

Product Startups

A Smart Choice

Lets Introduce ourselves

About Srijan

  • India’s largest Drupal company

  • 100+ Drupal and QA experts

  • Spread across multiple offices

  • Growing number of Acquia certified Drupal engineers

  • Among WorldBlu's most democratic workplaces 2009, 2010

Starting from the beginning

  • Get an idea
  • Enroll people

  • Build working prototype

  • Hit the target audience

  • Receive feedback

  • Improvise towards MVP

  • Hit the market again

  • Repeat above 3

Birth

Childhood

Adolescence

Phases of Products' lifecycle

Let us explore Drupal and all its powers

*Cliche, I know

1. Takes you to the market real fast

  • Capable of handling features like
    - ​content entry forms,
    - user management,
    - user roles,
    - creating blocks,
    - managing content,
    - commenting,
    - menus,
    - custom urls etc

     

OUT OF

THE B   X

2. Numerous contributed modules available

  • 29,471 Modules

  • 2,103 Themes

  • Popular market features like
    - commerce carts,
    - facebook like likes,
    - payment gateways,
    - multi-language,
    - vote up-down etc

    are available as plug and play modules for free

3. Many distributions available 

> 900 distributions available

But wait...

Doesn't other CMSs provide these options too?

Why Drupal then?

1. Site Building

Extremely configurable through the UI

PROTOTYPE

FIRST DRAFT

PLATFORM

EXTEND

2. CMS + ~CMF

Capable of wearing the Hat of a framework

Entrepreneurship is not an area of expertise,

it is an area of infinite

But wait...

What about scaling and performance?

Powered by Drupal...

  • weather.com
  • whitehouse.gov
  • wwe.com
  • economist.com
  • cartoonnetwork.de
  • mtv.co.uk
  • many more...

...and there is HEADLESS Drupal

 Backend

Frontend

REST API

Guess what...

There are modules in Drupal that will implement

REST API for you

So you can just

REST

Scaling the architecture

  • Web interface

  • User management

  • Content entry

  • Notifications

  • Blocks

  • Search

Case Study: Moneno.com

The concept

  • Among the 10 products featured in NASSCOM's Product Launch 2011
     

  • Reviewed by NextBigWhat(formerly pluggd.in)
     

  • Invited for showcase in Techniche 2012, IIT Guwahati
     

  • Official feedback partner for Ad:Tech for an event in Banglore

Initial Response

Main Features

  • Separate login for users

  • Ability to create questions

  • Option to allow only restricted group invited by emails to answer the question or make it publicly available

  • Customized homepage and static pages

  • Answer counts with each question

  • User dashboard

  • Displaying answers in a weighted tag cloud with number of answers directly proportional to font size

  • Black listing keywords, marking spam

  • Built prototype in D6 in 14 days - from learning Drupal to successful internal demo - without writing any line of custom code
     
  • Rolled out first draft in a week with additional features
     
  • Ported application from D6 to D7 over a weekend
     
  • Till the launch at NASSCOM's product conclave, application was running only on contributed modules

Built with Drupal

Enough for the day, any questions?

Thank you

Drupal for Products

By Arijit Dutta

Drupal for Products

  • 20,321