I have started to use an advanced video editing programme called 'Final Cut Pro'. This programme has a variety of effects, transitions, adjustments to meet the plans for my video.
The range of effect has allowed me to experiment and see the best way to communicate my idea. I've decided that most of my music video except the end is going to be in black and white. I feel it highlight that some people are unaware of the problems within society, they see the situation as black and white, unconscious of the injustice to black women in society. The black and white to me looks professional, unlike using random colours like yellow and pink as those colours are associated with children, and that isn’t my target audience.
I’ve been using 'Bad Tv' effect to create a distortion effect over my work, to convey how the media constructs the idea of beauty. It helps communicate the ideas of a beauty society disruptive and negative.
The style of my music video is fast and reversed and a lot of distortion to communicate the negative outcomes that the media and society has on the ideas of beauty and consequently the burden on black females. The reverse also suggests that our society is not progressing and is not moving away from this.
Final Cut Pro
By bahjasarafunmi
Final Cut Pro
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