Ben Byford
AI ethics | freelance web and games designer
Design PATTERNS
DARK PATTERNS
DARK PATTERNS
/
Design PATTERNS
DARK PATTERNS
/
Design PATTERNS
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Design PATTERNS
Symbols, user experiences, layouts and feedback that are commonly used in digital mediums.
Design conventions
Dark Patterns?
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design Pattern
hi-jack
Confirm shaming, disguised elements, Personal data hacking, obfiscation, Pay to win, Roach hotel (easy to get in, hard to get out), content page spanning, contact spamming, Fake scarcity, fake social proof, fake urgency, forced action, hidden costs, hidden subscription, nagging, preselection, visual manipulation, frequency penalties, lack of access, play by appointment, forced purchase, Premium Currency, Impersonation, Endowed Value, Endowed Progress, Nudging (behaviour change)
Confirm shaming, disguised elements, Personal data hacking, obfiscation, Pay to win, Roach hotel (easy to get in, hard to get out), content page spanning, contact spamming, Fake scarcity, fake social proof, fake urgency, forced action, hidden costs, hidden subscription, nagging, preselection, visual manipulation, frequency penalties, lack of access, play by appointment, forced purchase, Premium Currency, Impersonation, Endowed Value, Endowed Progress, Nudging (behaviour change)
Nudging (behaviour change)
and machine learning
...Dark Patterns
Intentional design that adds unnecessary friction, obfuscation or
burden on the user
in order to Mislead, confuse, deny or otherwise
manipulate them
Intentional design that adds unnecessary friction, obfuscation or
burden on the user
to learn and mitigate against personal data hacks, automated persuasion, mistaken purchases, time sinks, and unnecessary stress
Human cognative BIases
Gacha, Gambling,
skinner box,
seductive design,
Attention Capture
loot
"UX = user exploitation"
"...it is my believe that UX can demonstrate to our audience how we feel about them... [dark patterns] demonstrate a lack of respect"
Design For Friction
Design For Friction
Profit
But how?
If we are opptimising for increased profits,
then we find ourselves in an arms race for the economic exploitation of humans.
If we are opptimising for increased profits,
then we find ourselves in an arms race for the economic exploitation of humans.
Phycological exploitation is merely the new frontier
fortunately, Some things are simply illegal
Misadvertising, price-fixing, discrimination via personal data, cookies... (kinda),
loot box gambling
(in some places)
Some things are accidents
Some things are accidents
Most things
are not
Dark patterns
Design patterns
What is design?
To plan, invent, create for some purpose...
...for people.
(not at the expense of people)
“It is impossible to work in information technology without also engaging in social engineering.”
Jaron Lanier
"Let's all engage in
socially good engineering.”
Ben Byford
Thank you
TALKS AND WORKShops:
AI ETHICS IN A DAY
Resources
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How Dark Patterns Trick You Online - https://www.youtube.com/watch?v=kxkrdLI6e6M
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Dark paterns - https://www.deceptive.design/
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Dark patterns in games - https://www.darkpattern.games/
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Losing faith in UX - https://creativegood.com/blog/21/losing-faith-in-ux.html
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How good UX and can Bad UX - https://www.youtube.com/watch?v=BYzwoqezAjU
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Design Patterns for Mental Health - https://designpatternsformentalhealth.org/
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UX Library - https://www.uxlibrary.org/
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Friction UX - https://www.smashingmagazine.com/2018/01/friction-ux-design-tool/
Dark Patterns
By Ben Byford
Dark Patterns
Design Fictions, provocatype, personas and ethical framework workshop for Kingston Uni 2020
