Media & BiG DATA

Big data


Big Data & Media


"when a full 40 percent of Twitter’s traffic during peak usage is about television, it’s not hard to see where the action is headed"
"There is always money in the banana stand"

"Net­flix has something that not even HBO’s market researchers can compete with: years of near-­perfect data on what its subscribers watch and like."




[Legal/Intro]


Privacy?




data protection.




european legislation

- anno 1995 -



Privacy Principles

  • Proportionality
  • Transparency
  • Legitimate purpose





1. PROPORTioNALITY





[remedy]




2. legitimate purpose




[remedies]




3. Transparency


  • Where do we even start?
  • Disclosure of trade-secrets
  • Do we know how our systems work?
  • Do we know how the solutions from our suppliers work?




Remedies

  • Layered consent




Supervision

  • Opinion of Artikel 29 Working party on profiling
  • Statements of Dutch DPA on profiling




Ok, but what are the risks?

  • Minor data protection sanctions
  • (potentially) Substantial PR damage



Other Points of attention

  • Security & Data Breaches
  • Rights of data subjects
  • General Data Protection Regulation
  • Data base ownership and other IP issues
  • Anti-trust
  • Taxation
  • ...

 



positive notes

  • Current revision of Public Information Sector Information Directive





The End.

Media & BiG DATA

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