Fike Recreation Center Makeover

Bhargav Golla

Cazembe Kennedy

Nitheesha Chennadi

Challenge

• Our goal is to improve the experience of users of Fike Recreation Center
• We must identify a problem and work towards a prototype of a TECHNOLOGICALLY-based solution

Source: http://www.youthoutbreak.com

Empathy Map

Do

Say

Think

Feel

• Trying different classes

• Meeting people

• Benefits from great workout

• Come consistently if class is appealing

• Tell other people about the opportunities

• “The workouts are actually good” 

• “Guys typically don’t like going to classes” 

• Guys more motivated to workout alone

• The atmosphere of more females is great
   

• There is a stigma for male fitness class teachers

• The stigmas are mostly mental

• Workouts are just as good, if not better than working out alone

• Classes are a great opportunity

• Workouts are more structured because there is a teacher to plan

• Group fitness is almost a misnomer

• Unashamed

• Comfortable and confident in self

• The girls might not be comfortable with being one of the only males

• Getting a more holistic workout
   

Point of View Statements

Describe User

• Insecure

• Ignorant

• Uninformed

• Self-conscious

• Self-motivated

• Uncomfortable

• Busy

• Uninterested

• Stigmatic

• Confident

• Strong

Needs a way to

Because

• Be informed
• Be motivated
• Feel comfortable
• Ignore stigma
• Learn how advantageous
• Feel welcome
• Be challenged
• Plan the schedule
• Experience the workout
• Get a complete workout

• Not enough time in day
• Unaware of class schedule
• They don’t think class is good enough
• They would like to explore
• They are afraid to be in a group of females
• They are unaware of how  group fitness activities work
• They prefer body toning to training

More specific Point of View

• We narrowed down our POVs to one with options that was more encompassing
• Ignorant male users need a way to be informed/experience the workout/get a complete workout because they are unaware of schedule/how group fitness classes work/they don’t think class is good enough of a workout

How Might We...

• Advertise the class schedule and its advantages to all Fike recreation center users?
• Use the participants of fitness classes to influence other users?
• Increase the number of participants of classes provided by Fike?
• Improve the flexibility of class schedules to accommodate as many users as possible?

How might we...

• Change the illusions of the users about fitness classes that they are not good enough for them?
• Gauge male interest in the fitness classes?
• Remove or lessen stigmas associated with males in fitness classes?
• Make the fitness classes feel more gender neutral?
• Use females in the effort to get more males interested in the fitness classes?
• Make the fitness classes male centered?

Brainstormed Ideas

• Post on Twitter/Facebook/Instagram accounts. Can post Fitbit activity also
• Play more neutral music in classes - Can take suggestions from students
• Set up an online chat portal between instructors and students
• Use social media where - attendees can post tips/ share their experiences for prospective attendees to gauge the class
• Automated email to fike users with information about classes they might be interested in
  Include fike calendar in my.clemson app

Proposed Solution

We are planning to create a website/app with the following features:

• Chat portal for instructors to clear student doubts/ for attendees to share their experiences/ prospective students to share their thoughts
• Online survey forms to select the music
• Information related to the classes put together- Calendar, Fees if applicable, Link to a chat portal with discussion related to that particular class, Detailed description of the advantages of the class, a word from the instructor about the class.

Questions?

Thank You