How Google Ranks Your Website and What You Can Do To Improve Ranking

“Brandon Ribak”  Have you ever found yourself scratching your head wondering why specific websites rank higher than others? Or why that irritating competitor still ranks higher than you?

You can simply point all the blame on Google’s Search Algorithm. The search algorithm is a complex database that organizes the internet’s most important information with the intention of delivering YOU the answers you NEED when you WANT them.

In order to make an impact and improve your ranking, you must understand that there are 200+ intricate ranking factors that helps the algorithm, or sometimes referred as ‘algo’, determine why website A should rank higher than website B. There are thousands of theories that try to piece together what works, and this confusion can often lead business owners to making unnecessary and even detrimental adjustments to their websites.

In a strong attempt to demystify any confusion, Neil Patel put together a comprehensive gifographic that breaks down the pillars of Google’s search algorithm.

We sincerely hope this will help you better understand how Google ranks your website.