1. Your website is relevant to the demographic and offers some sort of beneficial resource to those visitors of the website that linked to you.
2. Because that quality website, which is viewed as trustworthy in the search engines eyes, linked to your website, the search engines will slowly begin to recognize you as being another trustworthy source.
3. Once you receive a handful of high quality backlinks from various industry related websites because of your outstanding content, your website’s trust will continue to grow to the point where you gain authority in your niche.
Once you’re able to become an authority in the eyes of the search engines, you’re websites content and the keywords that you’re targeting will favor over the likes of your competitors, resulting in higher rankings in the search engine results pages and more traffic to your website.