What is text analysis?

via: http://smartstorming.com/innovation-spotlight-word-clouds

What is text analysis?

http://www.leftcoastrebel.com/2011/12/advantage-for-newt-gingrich-via-google.html

Scholarly Text Analysis

"The gender pronoun ratio was significantly correlated with indicators of U.S. women’s status such as educational attainment, labor force participation, and age at first marriage as well as women’s assertiveness, a personality trait linked to status. Books used relatively more female pronouns when women’s status was high and fewer when it was low. The results suggest that cultural products such as books mirror U.S. women’s status and changing trends in gender equality over the generations."

Text

Jean M. Twenge, W. Keith Campbell and Brittany Gentile, "Male and Female Pronoun Use in U.S. Books Reflects Women’s Status, 1900–2008", Sex Roles published online 8/7/2012.

...but be careful

via: http://www.williamcronon.net/researching/quantitative.htm

Today's Dataset

Tweets containing the #obesity hashtag

Scholarly Text Analysis

"The regression against restaurant price level shows that after controlling for restaurant category, city, and review length, the use of the language of addiction is associated with cheaper restaurants (p<2×10-16)...The ordered regression on price found that, by contrast to the addiction narratives in the previous section, the metaphor of sex and sensual pleasure is more likely to be used when reviewers are describing expensive restaurants (p=3.22×10-5)."

Narrative framing of consumer sentiment in online restaurant reviews
by Dan Jurafsky, Victor Chahuneau, Bryan R. Routledge, and Noah A. Smith.
First Monday, Volume 19, Number 4 - 7 April 2014
http://firstmonday.org/ojs/index.php/fm/article/view/4944/3863
doi: http://dx.doi.org/10.5210/fm.v19i4.4944.

Computer-aided Close Reading