Storyboarding
experiences
Bryant Hodson
from Holtzblatt & beyer (Contextual design)
“By its nature, a storyboard inhibits the designer’s natural tendency to dive down into the low-level detail of each part of the system before the whole system has been roughed out.”
from brian chesky (airbnb)
“When you have to storyboard something, the more realistic it is, the more decisions you have to make... Like are these hosts men or women? Are they young, are they old? Where do they live? The city or the countryside? Why are they hosting? Are they nervous? It’s not that they show up to the house. They show up to the house, how many bags do they have? How are they feeling? Are they tired? At that point you start designing for stuff for a very particular use case.”
"the current
customer experience"
"the envisioned future
customer experience"
Video One
Video two
Video One
Video two
≤ 12 Frames
👍
≤ 12 Frames
👍
paper
Modular
rough
Impressive Illustrations aren’t necessary for your storyboards to make an impact. What is necessary is clarity, honesty, and a compelling story.
more on Medium:
Storyboarding Experiences
By Bryant Hodson
Storyboarding Experiences
Storyboarding is not exclusive to the film industry. If done right, it can be game-changer for any organization, bringing focus to the customer experience.
