Campus Navigator is committed to providing a service that helps people to better experience their reality through crafting beautifully designed, incredibly immersive mobile applications
Our Goal
Our goal is to provide the highest quality product to our customer and to innovate and push the mobile market forward.
Industry and Local Trends
Industry segment (smartphone apps) growing at a rapid rate.
Low Barriers to entry
Locally, universities are growing at a steady rate
The percentage of college students with smartphones expected to 78.8% in 2014
Target Market
Higher Education Campuses
We believe we can help universities take advantage of mobile with little investment
Our design will make it extremely less expensive to hire us for such an app
Distribution Channels
Collegiate Visitors Center Conference
Our Website
Content writer and blogs
The business is B2B so a lot of the sales will be face to face and give them a multi-page brochure or high-level marketing materials for executives
Client Relations
Customer service is hugely important as we want to build a brand centered around reliability
Dealing with customers will also be key in establishing a brand of trust and of high quality catered service
Revenue Streams
Our
revenue stream will come from a yearly premium universities will pay that
covers our development costs, customer support, the management portal, app
updates, and anything else universities need from us in order to help them
maintain the highest quality app for their university
There will be three tiers of features: basic, plus, and premium
Financial Needs
$2,000 for Lawyer in the beginning
Kyle is an iOS Developer already
Our cost per unit would be zero
Our overhead would be the price of the AWS server
Financial Needs Cont'd
Break-Even would be reached as soon as we sold our first product because of our low overhead
Key Stakeholders
Kyle Martin and myself are both co-founders and thus the key stakeholders in the company
