PLR Profits 101

What Do I Do
Now That I Have PLR?

Although There Are Various Types of PLR
There are Generally Two Purposes

•First, I can use it as content to boost or maintain my authority

•By doing this, I can generate more lead by attracting people through the content

•By doing this, I can cement my identity as an authority with up to date content

•Inform/Entertain: Blog, Podcast

•Enlighten/Educate: Training, Webinar

•By doing this, I can get people warm toward an offer I’d be interested to direct them to

•That offer can be one that I have created myself

•That offer can be something that some one else created and I am marketing as an affiliate

•Second, I can sell it as a digital product either by itself or as part of another product

•The content can be part of a product I am selling

•The content can be the product that I am selling

So What I Need First Is…

•An idea of what I want to sell

•An idea of how I want to make sales

•Start by mapping out how they come to know and buy

•Who will ideally buy from me?

•Where will I find them?

•How do I want them to come to see my offer?

•What is it that they want?

•How badly do they want to accomplish this?

•Look for clues in other information publishing

•Amazon and Ebooks

•Clickbank and Infoproducts

•Affiliate Platforms such as JVZoo and Warrior Plus

Make A List of Their Problems

•This should be a unique list

•It assumes that you have a market or a niche that you are focusing on.

•Do research on your niche

•Facebook Groups

•Online Forums

•Interviews, Papers and Other Media

•Which problem can you uniquely solve?

•Experience

•Connections

•Ex. YouTube Channel (Home Depot, See Jane Drill)

•If you don’t know, what would you like to solve?

•Mike Keonigs

•20 Frequently Asked Questions

20 Should Be Asked Questions

The 5 C’s of PLR

•Capture

•Organically

•Paid

•Collect

•Make an Offer

•Captivate

•E-Mail

•Training

•Create

Close

Componetize and Compartmentalize

•It’s okay to host your PLR for sale, but that’s not all you should do.

•It’s probably the lowest possible use of the work that someone has done.

•Start looking for PLR products that fit each stage of the process you need to make sales

•Look primarily at the components, not just the product

•Add to each piece of the product offer until you are solving the problem of the customer

Go Further

•Use The Theory of Constraints (Goldratt)

•Try to construct an unrefusable or “mafia” offer.

•Offer something that your competition cant or wont offer

•Offer it in a way that takes away the objections from buying

•Solve not only the problems, but the problems they’ll have buying and implementing

•Use PLR components to offset objections

•Use PLR components to offset buying problems

For Example…
A Facebook Ads Product

•“I don’t have the money for Ads”

•Find a component that shows how to do $5 posts

•“I’m not good at writing copy”

•Find a component that demonstrates how to write headlines

•“I don’t have a lot of followers on FB”

•Find a component that shows how to increase followers account

•“I don’t like the way my Facebook Page Looks”

•Find a Facebook Graphics Component

How Do I Get the Components and Make them Consistent Like They’re From One Product?

•You want to get PLR and then repurpose it

•The key is in understanding your market

•Then understanding what you want to do

•Then understanding what you want to create

•Then understanding how you want to create it

•You’ll want to go and find the PLR you need.

•There is a video course that will show you how to repurpose your PLR.

•If you want to find out more about it, check out the link you see on you

Take Action and Thank You!

I hope you enjoyed our slides and are ready to start using PLR in your business!

 

This slide is courtesy of BuyQualityPLR.com

 

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