Once upon a time...

@carmenansio

Storytelling

Same story or fragments that we are hearing from many users

We trust experiences

The narrative impact of design invites action and provoke emotions

We remember how brands make us feel

The Hero with a Thousand Faces

“A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.”

Joseph Campbell