Management and Strategy

Ashley Parham and Nina Urbat

Table of Contents

• Survey results
• Business Plan
• S.W.O.T
• 5 C's
• 4 P's
• Price
• Financial statements

Our business is an online based company that provides customers the option of customizing their own shoes.

Business idea

Customer's pain points

• Not being able to try on the shoe

• we would send you two sizes and the shoe that doesn't fit you would send back
• Hard to navigate websites
• Our easy to use website makes online shopping easier

• bad customer service

• Our customer service would be customer focused and would be friendly

Our product

Our business provides the customer the option of being able to customize their own shoes while also being able to buy already designed shoes.

Distribution channels

Suppliers

• Nike, Jordan, Adidas, Under Armour, Puma, Asics, New Balance, Saucony

Customization 

• Angelus Direct 

Warehouse

Shipping

• FedEx and UPS

Sneaker Truck or straight to the customer

Business model

Our business would buy shoes from our suppliers. Our suppliers would be other retailer. The shoes we buy would be at wholesale price and we would than sell those shoes to the consumers at retail price. We would also be selling custom made shoes to the consumers.

Competitors

• Eastbay
• Macy's
• Zappo's
• eBay
• Nordstrom
• 6pm
• DSW

Competitive edge

One competitive edge that sets us apart from other shoe companies is that we have a shoe truck. Also we offer customized sneakers. 

Capabilities of the management team

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Strengths

• good reputation with quality products
• brand name
• sold out from others
• wide variety
• able to customize
• we have access to other brands
• low prices

Weaknesses

• when someone can't find the right product
• high prices
• can't try on the shoe

Opportunities

• when all other websites don't have what you need
• athletes who need top-notch shoes
• seasonal shoe shopping

Threats

• Eastbay
• Macy's
• Zappo's
• eBay
• Nordstrom
• 6pm
• DSW

The 5 C's

Competition

• Zappo's
• Macy's
• Nike
• Nordstorm

Collaborators

• Student ambassadors
• athletes
• warehouse
• suppliers
• Angelus Direct

Consumers

• Anyone who wears shoes

Company

• Infinite footwear
• customize sneakers
• website
• branding

Climate

• website based on all demographics
• politics
• all ages and gender

The 4 P's

Price

Place

• Warehouse
• Customization room
• Sneaker Truck

Product

-customized designed shoes

-other brand shoes

Promotion

Pricing strategy

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