Table of Contents
I. Introduction
II. Management
III. Operations and Planning
IV. Marketing
V. Pro Forma - Optimistic, Pessimistic, Likely
VI. Conclusions and Q/A
Introduction
Who we are!!
Why Online Sneaker Store --> No such Site exists!
Positioning Statement
For every sneaker-wearing, sneaker-loving, sneaker head out there who wants to get your favorite kicks quickly, easily, and affordably, Infinite Footwear is your store! Infinite Footwear is an online retailer that provides you with a streamlined sneaker-shopping experience to meet your unique needs. Customize name-brand shoes, and, if you don’t see what you want, make your own sneaker in our interactive Customization Lab. Unlike other major sneaker retailers, Infinite Footwear allows you to make the shoes you want, when you want them.
Your feet, your shoes, your way.
Management and Strategy
Ashley Parham and Nina Urbat
Outline of Management Slides
- SWOT Landscape Analysis
- Focus Group and Survey Results
- Business Plan
- 5C's and 4P's
Our business is an online based company that provides customers the option of customizing their own shoes.
Business idea
Customer's pain points
-
Not being able to try on the shoe
- we would send you two sizes and the shoe that doesn't fit you would send back
- Hard to navigate websites
- Our easy to use website makes online shopping easier
-
bad customer service
-
Our customer service would be customer focused and would be friendly
Our product
Our business provides the customer the option of being able to customize their own shoes while also being able to buy already designed shoes.
Distribution channels
Suppliers
- Nike, Jordan, Adidas, Under Armour, Puma, Asics, New Balance, Saucony
Customization
- Angelus Direct
Warehouse
Shipping
- FedEx and UPS
Sneaker Truck or straight to the customer
Business model
Our business would buy shoes from our suppliers. Our suppliers would be other retailer. The shoes we buy would be at wholesale price and we would than sell those shoes to the consumers at retail price. We would also be selling custom made shoes to the consumers.
Competitors
- Eastbay
- Macy's
- Zappo's
- eBay
- Nordstrom
- 6pm
- DSW
Competitive edge
One competitive edge that sets us apart from other shoe companies is that we have a shoe truck. Also we offer customized sneakers.
Capabilities of the management team
Subtitle
Strengths
- good reputation with quality products
- brand name
- sold out from others
- wide variety
- able to customize
- we have access to other brands
- low prices
Weaknesses
- when someone can't find the right product
- high prices
- can't try on the shoe
Opportunities
- when all other websites don't have what you need
- athletes who need top-notch shoes
- seasonal shoe shopping
Threats
- Eastbay
- Macy's
- Zappo's
- eBay
- Nordstrom
- 6pm
- DSW
The 5 C's
Competition
- Zappo's
- Macy's
- Nike
- Nordstorm
Collaborators
- Student ambassadors
- athletes
- warehouse
- suppliers
- Angelus Direct
Consumers
- Anyone who wears shoes
Company
- Infinite footwear
- customize sneakers
- website
- branding
Climate
- website based on all demographics
- politics
- all ages and gender
The 4 P's
Price
Place
- Warehouse
- Customization room
- Sneaker Truck
Product
-customized designed shoes
-other brand shoes
Promotion
Pricing strategy
Subtitle
Copy of Management and Logistics
By Chase Reid
