If you are thinking about going online to auction sites to sell your products, you are not alone. Many others that are doing the same thing. The number of people getting on the auction sites is staggering. Many of them probably are selling the same or close to the same items you may be offering. If this is the case, how can you beat them?
They are your competition? Your goal is to sell your items for as much as you can get. By having others selling the same thing you are, puts a damper on it somewhat. How can you overcome this?
Keep in mind before you get on an auction site, there will be competition. You can’t avoid it. It doesn’t matter if you are a buyer or seller, you will face competition when going on auction sites. As soon as you come up with a product and go on to auction sites, you will face people that will put in auctions like yours, and may even offer a better deal. This is where you have to stand out from the crowd.
In order to stand out from the crowd, you have to take some action. You will need to perform certain strategies that will help get your auction noticed more than your competitor. If you are using an online auction site like eBay, they have a Traffic Generation tool that can help you. You can also improve your auction by enticing customers by way of value additions. Tighten up your auction by providing a strong unique selling proposition (USP).
The USP tells your audience who you are and what you bring to the table, or in the case of your product, what makes your product better than your competition. You can also adjust your price so it is lower than your competition. Again, if you are using any online auction site, you can use their price listing strategies tool.
The best way to gain advantage over your competition is to drive traffic to your auction. When you get more people to your auction than what your competitor has, you stand a better chance of outdoing him/her. Any online auction site has a way for you to advertise your auction so people can see it. You can use a sponsored text ad to attract people to your auction. You can also use good pictures for others to see. This will help to attract more attention to your auction. Don’t forget to place your auction in more than one category. When you have your auction in more than one category, it increases the chance of your auction being seen.
When it comes to USP, when you describe your product as the next best thing, you stand a better chance of someone bidding for your product over someone else. Look at your product and describe in your description area what it is that buyers will benefit from the most. Do you have an exceptional warranty? Is customer service outstanding? What is it about your product that stands out above your competition. When you know this, highlight it in your description and you’ll see just how much more bidders you will get.
When you place your auction, keep the price at a fair range. For example, if you are selling a Christmas tree in July, you can sell it for a lot less than you would in late November or early December. Keep the price reasonable. Place a starting bid that is fair and that will attract bidders. When the price is too high, bidders will shy away. When the price is too low, you’ll end up losing money.
There are ways to beat the competition, you just need to know some of the tricks to do it. Any online auction site has have tools you can use to help get your auction noticed so it stands out. Use those tools if you can. As for other auctions, find out what they have available you can use to help better promote your auction. Every auction site has one or two.
Thank You
By Chris Bowser
Chris Bowser Training : If you are thinking about going online to auction sites to sell your products, you are not alone. Many others that are doing the same thing. The number of people getting on the auction sites is staggering. Many of them probably are selling the same or close to the same items you may be offering. If this is the case, how can you beat them? They are your competition? Your goal is to sell your items for as much as you can get. By having others selling the same thing you are, puts a damper on it somewhat. How can you overcome this? Keep in mind before you get on an auction site, there will be competition. You can’t avoid it. It doesn’t matter if you are a buyer or seller, you will face competition when going on auction sites. As soon as you come up with a product and go on to auction sites, you will face people that will put in auctions like yours, and may even offer a better deal. This is where you have to stand out from the crowd. In order to stand out from the crowd, you have to take some action. You will need to perform certain strategies that will help get your auction noticed more than your competitor. If you are using an online auction site like eBay, they have a Traffic Generation tool that can help you. You can also improve your auction by enticing customers by way of value additions. Tighten up your auction by providing a strong unique selling...
