Digital natives expect that future digital experiences will NOT involve the phone"
-Theo Forbath, ex-Frog
Cool stuff
Project Jacquard
Levi + Google
https://atap.google.com/jacquard/
Project Jacquard Details
- Capacitive
- Spring 2017
- Snaps
- Will be available to other brands
- Meets sustainability Expectations
- Meets standard Levi reliability expectations
In 2006, Levi launched Redwire Jeans
Advanced Functional Fabrics of America
$317M MIT/DOD
http://www.rle.mit.edu/fabric/
Hugh Herr's lab built a viscoelastic model of the leg
and is working on turning the $5M bodypart-specific tech into something general purpose that could be in everyone's homes.
Softwear, Inc is making an automated sewing machine
3D Knitting is a thing
www.openknit.org
Silic Shirt
http://silicshirts.com/
experiences in wearables need to be 'sustainably engaging"
-Stephane Marceau,
Omsignal on Supply Chain
- Use same supply chain as normal fashion garments
- Current paradigm is apparel with bolt/snap-on tech
- Connectors are a big failure point.
- Batteries (and the charging ecosystem) is a bitg challenge
- We think the hardware is going to disappear eventually
- Don't assume the supply chain already exists.
Cool ideas
don't worry about making the wrong recommendations, worry about creating the wrong outcome"
-Andrew Rosenthal, Ex-Jawbone
Wearable limitations
- Male Aesthetics
- Basic Data
- Weak Biosignals
Cool observations
the only wearable I wear daily... It's mostly just a good-looking ring and it does some notifications"
-Amanda Parkes, ME | MML | Fashion | MfgNY
Quantified self is not enough. We believe the trend is moving towards real-time coaching"
-Eric Braddon, Flextronics
$20 technology package is easier to absorb in a 20k car w/ own power source, not so much in a $20 shirt with no power
-Eric Braddon, Flextronics
Cool Design Stuff
Snaps
Wireform for Electrical Contact
Moto 360 Sport
Has a waterproof mic. indoor/outdoor display (not TFT or transflective). "The brighter it is better display looks"
How many washes?
| Source | Stance |
|---|---|
| Nike | 50 minimum 60+ Ideal |
| Levi | >20 Wash/dry cycles |
| Flextronics | 50 wash 50 dry Focus on digital sports |
| Ohmatex | >25 for base layer, >5 for mid/outer layer |
| Clothing+ (Jabil) | Depends, can design, for 5/50/100 Consider hang drying |
smart washers can count washes of smart garments. This is already being done industrially (hotel sheets + RFID).
WEAR CONFERENCE
By Chris Loughnane
