Market Demand & Supply
Christopher Makler
Stanford University Department of Economics
Econ 50: Lecture 20
Individual and Market Demand
Individual demand curve, \(d^i(p)\): quantity demanded by consumer \(i\) at each possible price
Market demand sums across all consumers:
\displaystyle D(p) = N_Cd(p)
\displaystyle D(p) = \sum_{i=1}^{N_C}{d^i(p)}
If all of those consumers are identical and demand the same amount \(d(p)\):
There are \(N_C\) consumers, indexed with superscript \(i \in \{1, 2, 3, ..., N_C\}\).
Market demand curve, \(D(p)\): quantity demanded by all consumers at each possible price
Market demand sums across all consumers:
\displaystyle D(p) = \sum_{i=1}^{N_C}{d^i(p)}
Individual and Market Supply
Firm supply curve, \(s^j(p)\): quantity supplied by firm \(j\) at each possible price
Market supply sums across all firms:
\displaystyle S(p) = N_Fs(p)
\displaystyle S(p) = \sum_{j=1}^{N_F}{s^j(p)}
If all of those firms are identical and supply the same amount \(s(p)\):
There are \(N_F\) competitive firms, indexed with superscript \(j \in \{1, 2, 3, ..., N_F\}\).
Market supply curve, \(S(p)\): quantity supplied by all firms at each possible price
How Demand
Aggregates Preferences
\Sigma
NOTATION AHEAD
STAY FOCUSED ON
ACTUAL ECONOMICS
Special Case: Cobb-Douglas
u(x_1,x_2,...,x_n) = \alpha_1 \ln x_1 + \alpha_2 \ln x_2 + \cdots + \alpha_n \ln x_n
Suppose each consumer has the utility function
where the \(\alpha\)'s all sum to 1.
x_{k,i}^*(p_1,p_2,...,p_n) = \frac{\alpha_{k,i}\times m_i}{p_k}
We've shown before that if consumer \(i\)'s income is \(m\), their demand for good \(k\) is
quantity demanded of good \(k\) by consumer \(i\)
consumer \(i\)'s preference weighting of good \(k\)
consumer \(i\)'s income
price of good \(k\)
There are 200 people, and they each have \(\alpha = \frac{1}{2}, m = 30\)
u_i(x_1,x_2) = \alpha_i \ln x_1 + (1-\alpha_i) \ln x_2
Suppose there are only two goods, and each consumer has the utility function
x_{1,i}^*(p_1) = \frac{\alpha_{i}\times m_i}{p_1}
So consumer \(i\) will spend fraction \(\alpha_i\) of their income \(m_i\) on good 1:
x_1^*(p_1) = \frac{15}{p_1}
D_1(p_1) = 200 \times \frac{15}{p_1}
Market demand:
= \frac{3000}{p_1}
number of consumers
quantity demanded by each consumer
= \frac{3000}{p_1}
Note: total income is \(200 \times 30 = 6000\), so this means the demand is the same "as if" there were one "representative agent" with \(\alpha = \frac{1}{2}, m = 6000\)
Individual demand:
Now suppose there are two types of consumers:
u_i(x_1,x_2) = \alpha_i \ln x_1 + (1-\alpha_i) \ln x_2
Again there are only two goods, and each consumer has the utility function
x_{1,i}^*(p_1) = \frac{\alpha_{i}\times m_i}{p_1}
x_{1,L}^*(p_1) = \frac{5}{p_1}
x_{1,H}^*(p_1) = \frac{30}{p_1}
D_1(p_1) = \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ +
100 low-income consumers who don't like this good: \(\alpha_L = \frac{1}{4}, m_L = 20\)
100 high-income consumers who do like this good:\(\alpha_H = \frac{3}{4}, m_H = 40\)
100\times \frac{30}{p_1}
= \frac{3500}{p_1}
100\times \frac{5}{p_1}
(demand from
low-income)
(demand from
high-income)
\Rightarrow
Market demand:
Individual demand:
Note: total income is \(100 \times 20 + 100 \times 40 = 6000\), so this means the demand is the same "as if" there were one "representative agent" with \(\alpha = \frac{7}{12}, m = 6000\)
Conundrum
In both cases, average income was 30 and average preference parameter \(\alpha\) was \(\frac{1}{2}\).
When everyone was identical, it was "as if"
there was a representative agent with all the money
with preference parameter \(\alpha = \frac{1}{2}\).
When rich people had a higher \(\alpha\), it was "as if"
there was a representative agent with all the money
with preference parameter \(\alpha = \frac{7}{12} > \frac{1}{2}\).
Feel free to tune out the intermediate steps, but hang on to the econ...
How market demand aggregates preferences
x_{k,i}^*(p_1,p_2,p_3,...,p_n) = \frac{\alpha_{k,i} m_i}{p_k}
If consumer \(i\)'s demand for good \(k\) is
then the market demand for good \(k\) is
\displaystyle = \sum_{i=1}^{N_C}\frac{\alpha_{k,i} m_i}{p_k}
\displaystyle = \frac{\alpha_k M}{p_k}
\displaystyle D_k(p_k) = \sum_{i=1}^{N_C}x_{k,i}^*(p_k)
where \(M = \sum m_i\) is the total income of all consumers
and \(\alpha_k\) is an "aggregate preference" parameter.
Conclusion: we can model demand from \(N_C\) consumers with Cobb-Douglas preferences
"as if" they were a single consumer with "average" Cobb-Douglas preferences.
so what is \(\alpha_K\)?
\displaystyle \text{We want to get from }D(p) = \sum_{i=1}^{N_C}\frac{\alpha_{k,i} m_i}{p_k}\text{ to }D(p) = \frac {\alpha_k M}{p_k}
If everyone has the same income (\(m_i = \overline m\) for all \(i\)), then demand simply aggregates preferences:
Let \( \overline m = M/N_C\) be the average income. Then we can rewrite market demand as:
\displaystyle D_k(p_k) = \sum_{i=1}^{N_C}\frac{\alpha_{k,i} m_i}{p_k} \times \frac{M}{N_C \overline m}
\displaystyle = \frac{1}{N_C}\sum_{i=1}^{N_C}\left(\alpha_{k,i} \times \frac{ m_i}{\overline m}\right) \times \frac{M}{p}
\(\alpha_K\)
\displaystyle \alpha_k = \frac{1}{N_C}\sum_{i=1}^{N_C}\alpha_{k,i}
But if there is income inequality, \(\alpha_k\) gives more weight to the prefs of those with higher income.
\(=1\)
Example: consider an economy in which rich consumers like a good more:
100 low-income people with \(\alpha_L = \frac{1}{4}, m_L = 20\),
100 high-income people with \(\alpha_H = \frac{3}{4}, m_H = 40\)
\displaystyle \alpha = \frac{1}{N_C}\sum_{i=1}^{N_C}\left(\alpha_{i} \times \frac{ m_i}{\overline m}\right)
\displaystyle = \frac{1}{200}\left[100 \times \left(\frac{1}{4} \times \frac{20}{30}\right) + 100 \times \left(\frac{3}{4} \times \frac{40}{30}\right)\right]
\displaystyle = \frac{7}{12}
Average income is \(\overline m = 30\), total income is \(M = 6000\)
So, market demand is
\displaystyle D(p) = \alpha \times \frac{M}{p} = \frac{7}{12} \times \frac{6000}{p} = \frac{3500}{p}
closer to \(\alpha_H\) than \(\alpha_L\)
Example, revisited
What does Trulia say?
Conclusion: Aggregating Preferences
You can model market demand as reflecting the preferences of a single representative agent.
But...know that you're weighting the preferences of richer people more.
Econ 50 | Lecture 20
By Chris Makler
Econ 50 | Lecture 20
Market Demand and Supply; Review
