Oligopoly
Christopher Makler
Stanford University Department of Economics
Econ 51: Lecture 12
Applications of Game Theory:
Strategic Interactions between Small Numbers of Agents
 Very realistic  lots of examples, from families to international diplomacy
 Models of oligopoly
 1838: Cournot
 1883: Bertrand
 1929: Hotelling
 1934: Stackelberg
 Mid20th century: John Nash formalized and generalized the notion of strategic equilibrium among small numbers of agents
 We will follow this intellectual history, by first analyzing oligopoly models and then generalizing to look at broader classes of problems
Competition
 Lots of "small" firms selling basically the same thing (commodity goods)
Oligopoly
 A few "medium" or "large" firms selling differentiated products
 Firms face essentially horizontal demand curve
 Firms face downward sloping demand curve

Interdependence:
each firm's choice
affects other firms

Independence:
no individual firm's choice affects other firms
Review: Monopoly
Simple case: linear demand, constant MC, no fixed costs
Baseline Example: Monopoly
14
2
units
$/unit
14
P
Q
Baseline Example: Monopoly
14
2
units
$/unit
14
P
Q
Profit
Baseline Example: Monopoly
14
8
2
6
Q
P
36
Cournot Duopoly
Cournot Duopoly
 Two firms ("duo" in duopoly)
 Each chooses how much to produce (quantity competition)
 Market price depends on the total amount produced
 Each firm faces a residual demand curve
based on the other firm's choice
What is firm 2's best response function?
2
P
"Firm 2's Residual Demand Curve"
Firm 2's "best response function"
Cournot Model:
Both firms choose simultaneously and independently
Firm 1's
best response function
Firm 2's
best response function
In equilibrium, each firm is
correct in its beliefs (so \(q_1 = \hat q_1\) and \(q_2 = \hat q_2\) ),
so each firm's quantity is a best response to the other firm's quantity.
Another way of thinking about this:
if everyone knows everything about this model (and everyone knows that everyone knows everything about this model), what do each of the firms know about the other firm's beliefs?
Each firm knows the other
will never produce more than 6.
Because \(6  {1 \over 2}6 = 3\),
this means each firm knows the other
will never produce less than 3.
Because \(6  {1 \over 2}3 = 4.5\),
this means each firm knows the other
will never produce more than 4.5.
The only set of quantities that survives this is (4,4).
Profits in Cournot Equilibrium
Each firm is producing 4 units, so the market price is \(14  4  4 = 6\).
Each unit costs $2, so each firm is making
$4 of profit on 4 units = $16.
Remember our monopoly: it produced 6 units,
sold them at a price of 8, and earned a total profit of 36.
If each of these two firms produced 3 units, they could earn 18...
so why don't they?
Next Thursday, we'll look at collusion between firms.
Hotelling Duopoly
Hotelling Duopoly
 Two stores, located at different points along a "street"
 Selling the same product, but consumers incur a travel cost c per distance traveled to the store
 Each chooses how much to charge (price competition)
 Market shares are determined by the indifferent consumer
 As before, each store faces a residual demand curve based on the other store's choice
 Stores A and B are located along a street of length \(l\)
 Store A is \(a\) blocks from one end, store B is \(b\) blocks from the other.
 They sell the same products; only differentiator is location.
 Assume no costs to either store; they’re just trying to maximize revenue.
 Consumers are uniformly distributed along the street.
🤓
Indy
Indy is located \(x\) blocks from store A, and \(y\) blocks from store B.
🤓
Indy
Indy is located \(x\) blocks from store A, and \(y\) blocks from store B.
A's market share
Suppose he is indifferent between buying from the two stores.
B's market share
Then everyone to his left goes to A, and everyone to his right goes to B.
🤓
Indy
Indy is located \(x\) blocks from store A, and \(y\) blocks from store B.
A's market share:
Suppose he is indifferent between buying from the two stores.
B's market share:
Cost of buying from store A
To buy from a store, Indy incurs cost \(c\) per block, plus the price charged by the store.
Cost of buying from store B
If he is indifferent, these two must be equal:
A's market share:
B's market share:
Cost of buying from store A
Cost of buying from store B
If he is indifferent, these two must be equal:
Substitute in \(y = l  (a + b + x)\) and solve for \(x\):
🤓
Indy
A's market share
B's market share
A's market share
B's market share
A's revenue (payoff function)
B's revenue (payoff function)
A's revenue (payoff function)
B's revenue (payoff function)
Take derivatives, set equal to zero to find best response functions:
Solve to find Nash equilibrium:
Profits:
Equilibrium prices
Market shares:
What can we say about how these firms feel about the parameters \(a,b,c,\) and \(l\)? Why?
 The “street” is a metaphor (duh) for any kind of spectrum: safe/aggressive, liberal/conservative, tame/edgy
 Will firms choose differentiated products?
 Variation on Hotelling model: two firms simultaneously choose locations.
 Central tension: moving location helps gain customers (good) but reduces differentiation (ability to raise prices). Can also leave everyone feeling unhappy about “moderate” who doesn’t align well with their views.
Takeaways from Hotelling Model
Next Week
 How does introducing time affect the kinds of outcomes we can observe in equilibrium?
Econ 51  11  Oligopoly
By Chris Makler
Econ 51  11  Oligopoly
Cournot duopoly and other applications of Nash equilibrium
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