Drumwave Research
UX Heuristic Evaluation
Building trust in data through a user experience that is simple, meaningful, and automagic.
Chris Munn
Sept 2023
Drumwave
UX Heuristic Evaluation
The challenge of building trust through simplicity is that we must deeply understand the complexity.
Customer
- Feel that DrumWave can be trusted.
- Receive tangible rewards for data ownership.
- Create reciprocal relationships to data seekers.
Drumwave
- Build trust with data owners to increase retention.
- Provide a simple, meaningful, & automagic experience.
- Create relationships between data owners and seekers
Goals
First principles
First principles
First principles
TRUST BUILDING
First principles
MEANINGFUL RELATIONSHIPS
TRUST BUILDING
First principles
TRUST BUILDING
SIMPLE IS BEAUTIFUL
MEANINGFUL RELATIONSHIPS
First principles
TRUST BUILDING
SIMPLE IS BEAUTIFUL
MEANINGFUL RELATIONSHIPS
First principles
TRUST BUILDING
MEANINGFUL RELATIONSHIPS
AUTOMAGIC EXPERIENCE
SIMPLE IS BEAUTIFUL
First principles
AUTOMAGIC EXPERIENCE
TRUST BUILDING
MEANINGFUL RELATIONSHIPS
SIMPLE IS BEAUTIFUL
How might we build trust in the DrumWave brand?
TRUST BUILDING
Principle #1
First impressions matter for building trust. Onboarding will introduce users to the brand and collect important data for the experience to feel right to the customer.
Onboarding
Trust Building
-
Ensure that
-
Include more low-fidelity, early concept for upcoming work
-
Choose more central location to better manage travel
First impression
ITERATE
ADAPT
EVOLVE
Alephium
In 2023
Borrow reputation to build trust.
TRUST BUILDING
Principle #1
We're still young.
I was wrong.
IN UI & UX?
UX needs time to mature.
ITERATE
(often more than tech)
IN UI & UX?
ITERATE
We're still young.
I was wrong.
UX needs time to mature.
Alephium is trying to push the industry forward, leading by example.
Alephium
ITERATE @
We're still young.
I was wrong.
UX needs time to mature.
Alephium is trying to push the industry forward, leading by example.
Alephium
ITERATE @
DON'T REINVENT THE WHEEL
(but sometimes do)
ITERATE
(a lot)
DON'T BE SCARED TO TRY
(live)
SIMPLE IS BEAUTIFUL
(but simple is hard)
(especially for engineers)
First principles
(my)
If it's not good, fail fast and iterate.
You won't know it's good until your users tell you it's good.
DON'T BE SCARED TO TRY
(live)
Principle #2
If it's not good, fail fast and iterate.
You don't know it's good until your users tell you it's good.
DON'T BE SCARED TO TRY
(live)
Principle #2
DON'T REINVENT THE WHEEL
(but sometimes do)
ITERATE
(a lot)
DON'T BE SCARED TO TRY
(live)
SIMPLE IS BEAUTIFUL
(but simple is hard)
(especially for engineers)
First principles
(my)
SIMPLE IS BEAUTIFUL
(but simple is hard)
(especially for engineers)
How do you design an efficient, easy-to-trust and easy to use tool...
...without sprinkling useless noise all over your designs?
...without appearing too gimmicky or too gamified...
...without being cold and boring...
Principle #3
SIMPLE IS BEAUTIFUL
(but simple is hard)
(especially for engineers)
How do you abstract the complexity of the code you know by heart...
...while leveraging the full potential of what you've built.
How do you design an efficient, easy-to-trust and easy to use tool...
...by sprinkling useless noise all over your designs?
...without appearing too gimmicky or too gamified...
...without being cold and boring...
Principle #3
SIMPLE IS BEAUTIFUL
Hide complexity by default
Principle #3
SIMPLE IS BEAUTIFUL
Add fun little details
SIMPLE IS BEAUTIFUL
Focus on current action
SIMPLE IS BEAUTIFUL
Focus on current action
DON'T REINVENT THE WHEEL
(but sometimes do)
ITERATE
(a lot)
DON'T BE SCARED TO TRY
(live)
SIMPLE IS BEAUTIFUL
(but simple is hard)
(especially for engineers)
First principles
(my)
DON'T REINVENT THE WHEEL
(but sometimes do)
- Get inspired by the best.
- Always compare your products with the mainstream (widely adopted) products. Don't build blindly.
- It's not because we're not big that we can't do big things.
And sometimes you're convinced that you can do better than most. If the risk isn't huge, just try. You may just be right! If not... fail and iterate.
Principle #4
DON'T REINVENT THE WHEEL
(but sometimes do)
Extension frustrations
Principle #4
Thank you
Thank you
I'm looking forward to building more great things for you.
Drumwave Research: UX Heuristic Evaluation
By chris Munn
