The Contracting Meeting
Based on "Flawless Consulting" by Peter Block
Chris Pang Tony Guo
"The interaction between the consultant and the client during initial contracting meetings is an accurate predictor of how the project will proceed."
-Peter Block "Flawless Consulting" (2011)
During the contracting meeting, consultants will be able to judge the client's "degree of openness, spirit of inquiry, and authenticity of communication."
-Edgar H. Schein "Process Consultation: Its role in organization development" (1988)
Before
The
Meeting
Content ?
Client ?
Audience ?
Time ?
Objective ?
-
Set Objective
-
Approve Project
-
Impacted by Outcome
Clients
Person
Team
Department
Navigating the Meeting
- Series of steps that can lead to either an agreement to work together or not together
- Focus on steps 1 to 8 which follow a path of "agreement"
Navigating the Meeting
- Goal:
to develop a stable, balanced and workable contract
- Keys:
clear and authentic communication
mutual understanding and respect
- "an agreement to work together"
Step 1. Personal Acknowledgment
- Brief icebreaker
- Increase the personal comfort level between you and your client
- Set a positive tone for the meeting
Consultant
Client
How about those
Vancouver Canucks?
Small talk is okay, but this is also an opportunity to discuss personal interest in the project and client
I am excited to learn about your business processes. We have done some great work within your industry.
Step 2. Communicate Understanding of the Problem
- Acknowledge the unique aspects of the situation
- Restate your perception of the problem
- Reassure your helpfulness
Consultant
Client
Our team has worked with a number of companies that have entered this new market, we can draw on those successes to help you as well.
Acknowledge
Your situation is unique in that there are few companies in your industry that have successfully entered this new market.
Our expansion goals are simply impossible to implement.
Restate
Reassure
I see you are concerned about the upfront capital costs of expansion, but even more so of the large cultural gaps you will have to bridge
Step 3. Client Wants and Offers
- Understand the clients' wants - both from the project and the consultant
- Ask about the constraints of the project
- Inquire about the level of support the clients can offer
Consultant
Client
What are your project needs?
Process design
Market study
Training program
Personnel evaluations
Fewer equipment failures
Improved sales
Better morale
Reduced overhead
What do you want from us?
Consultant
Client
What are the
project constraints?
Priority access
NDAs
Dedicated staff
$$$
Timeline
Confidentiality
Client availability
Budget
What support can you offer us?
Step 4. Consultant Wants and Offers
- Identify your essential wants and desirable wants
- Putting wants into words
- Emphasize what you can offer
- Be clear when stating wants, be cautious when stating offers
Wants
Desirable Wants
Essential Wants
- "minimum needs" or "must wants"
Enough time
Money
Access to key people
Access to data
Client's support/commitment
Adequate time
- things you prefer from the client
Client's deeper invlovement
Consultant
Client
Keys:
- State the want in simple language
- Be quiet and let client react
- If client have any questions, answer them and restate the want
- Be quiet and listen for a "yes" or a "no"
Offers
- Be realistic about the limits of what can be promised
Clear picture of what's going on in client's organziation
Recommendations on how to improve things
Operating improvements (joint promise between client & consultant)
Step 5. Agreement
Step 6. Ask for Feedback
- Insurance step
- Test for client commitment
- Test for control
Step 7. Give Support
- Supportive statements increase client's willingness to begin the project with you
- Make genuine and specific supportive comments
Step 8. Restate Actions
- A final insurance step
- Make sure everyone is on the same page
- Discuss the next steps
You're Done!
Unless you're stuck...
- Goal:
to develop a stable, balanced and workable contract
- Keys:
clear and authentic communication
mutual understanding and respect
- "an agreement to work together"
CP Working Copy of BAMS 521
By Christopher Pang
CP Working Copy of BAMS 521
- 1,595