Purple Cow

by: Seth Godin

Purple Cow

Canadian Mobile Carriers

V.S.

Cheating

Timid = Unnoticed

Stand out = Potential Criticism

Blocking Out Creativity

• Finding the "correct" answer.
• Logical Thinking
• Following Rules
• Play Is Not Work
• Being A Serious Person
• Being Wrong Is Bad

Purple Cow

by: Seth Godin