3D Infrastructure for the Internet

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Configurator and Data Exporter

Next to generating images the Designtex automatically integrates (through an API) a 3D viewer and various data exports (tileable image, thumbnail etc) into their website. This demonstrates the true value of the ecosystem: all of the content on the Designtex webpage is done through the colormass Platform. Previously Designtex used threekit.

Scaling image production

Prior to the ecosystem Designtex has created ca. 100-150 images a month. Since the integration of the ecosystem this number grew to 500 images a month. Which means that Designtex saw a ca. 4x increase in production of images while simultaneously reducing costs.

Configurator

Maharam integrated the configurator to selected ranges. It is live since January 2023 on 20+ ranges and has been viewed more than 600.000 times in the first 6 months. Previously maharam used Cylindo.

Switching image generation

Maharam started using the complete ecosystem and the marketing for the April launch was prepared using entirely the colormass platform. As the result of the success of the ecosystem the same tools are now being rolled out to two further brands of MillerKnoll: Knoll, Edelman (exchanging existing configurators and image generation tools.)

The digital catalog

Much of Darran's product information was stored in lengthy .pdf files, some spanning hundreds of pages (for instance Honey 120 complete pricelist is approximately 186 pages long). Through the colormass 3D platform the once static product catalog evolved into a dynamic, easy-to-use digital experience.

Vanity Builder

This configurator was assembled utilizing the colormass 3D backend and seamlessly integrated via the colormass API. The frontend (i.e. user interface) of the configurator was created by VADO to ensure perfect alignment with the brand.