The digital catalog

Much of Darran's product information was stored in lengthy .pdf files, some spanning hundreds of pages (for instance Honey 120 complete pricelist is approximately 186 pages long). Through the colormass 3D platform the once static product catalog evolved into a dynamic, easy-to-use digital experience.

Vanity Builder

This configurator was assembled utilizing the colormass 3D backend and seamlessly integrated via the colormass API. The frontend (i.e. user interface) of the configurator was created by VADO to ensure perfect alignment with the brand.

Scaling image production

Prior to the ecosystem Designtex has created ca. 100-150 images a month. Since the integration of the ecosystem this number grew to 500 images a month. Which means that Designtex saw a ca. 4x increase in production of images while simultaneously reducing costs.

Switching image generation

Maharam started using the complete ecosystem and the marketing for the April launch was prepared using entirely the colormass platform. As the result of the success of the ecosystem the same tools are now being rolled out to two further brands of MillerKnoll: Knoll, Edelman (exchanging existing configurators and image generation tools.)