From corporate video to short form videos

Why use

video?

facts & figures

Why is video important?

Discovers new
brands/products
on YouTube​​​​​​

Of the information
transmitted through the brain is visual​​​​​​

Would rather see
a live video than
reading a brands’ blog​​​​​​

Of the time people spent on social media, they are active on shorts video platforms​​​​​​

Things

to keep

in mind

• Show human side of organization: emotional connections

• Always mobile first

Why is video important?

• Short form video content is the
  new standard. This is not only the
  case on TikTok.

New video formats

and technologies

have exploded in the

past 5 years

And a new generation of digital natives have come of age.

of Gen Z have posted video content online

Different types

of video

different types of videos

Aspect

ratios

21:9

Ultra-widescreen films used to create a 360-degree effect use the 21:9 aspect ratio.

16:9

For online videos, modern TVs,
and movie theaters.

4:3

For film and was supported on box TVs and computer monitors until
HD came along.

1:1

For social and media platforms such as Facebook and Instagram.

9:16

This aspect ratio became popular when you could start shooting video with a smartphone.

most popular

• templates

• stock footage

• don't use video

Ads with high reach and/or long runtime

make it as good as possible

impact

Text

answer

educate

inspire

motivate

activate

loyalty

audience size

audience quality

What is our purpose?

What is the effect?

What's

the difference

that you want your videos to make?

Provide a better brand experience

Creates trust

Can be multi-purpose

Let’s you show your expertise

Has endless possibilities with AI and other digital innovations

Provide a better brand experience

For every budget

from template to cinema

Vlog

Template

In-store promotion

Product videos

...

Corporate video

examples