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Ad Setup as per the Funnel on the Meta
Ad Setup for BOFU (Service and Ecommerce) & KPIs
Learning Outcome
6
Create BOFU campaigns for ecommerce businesses
5
Create BOFU campaigns for service businesses
4
Set up BOFU campaigns on Meta
3
Create conversion-focused ad campaigns
2
Identify high-intent audiences
1
Understand the role of BOFU campaigns
Priya's Fitness Coaching Journey:
Priya's Fitness Coaching Journey:
Priya's Fitness Coaching Journey:
The Bridge Between Awareness and Conversion
Introduction to BOFU (Bottom of Funnel)
BOFU is the conversion stage of the funnel.
Purpose:
Generate leads
Generate sales
Increase conversions
Convert warm audiences
Focus:
Conversion
Action
Results
Objective of BOFU Campaigns
- Leads
- Sales
- Website Conversions
- Purchases
Common BOFU Objectives:
Goal:
Convert interested users into customers.
Retargeting Audience Setup
Engagement-Based Audience Creation
Creative Strategy for MOFU Ads
Service Business MOFU Campaign Example
Service Business MOFU Campaign Example
Ecommerce Business MOFU Campaign Journey
Ecommerce Business MOFU Campaign Journey
MOFU KPIs
Add to Cart
Measures product interest.
CPC (Cost Per Click)
Measures cost for each click.
Landing Page Views
Measures how many people visited the landing page.
Leads
Measures inquiry or form submissions.
CTR (Click Through Rate)
Measures how many people clicked the ad.
Summary
5
Ecommerce businesses focus on purchases and sales
4
Service businesses focus on leads and consultations
3
Conversion-focused ads encourage immediate action
2
BOFU targets high-intent audiences
1
BOFU is the conversion stage of the funnel
Quiz
Which audience is best suited for BOFU campaigns?
A. Broad Audience
B. New Audience
C. Cart Users and Website Visitors
D. Random Audience
Quiz
Which audience is best suited for BOFU campaigns?
A. Broad Audience
B. New Audience
C. Cart Users and Website Visitors
D. Random Audience
Copy of Ad Setup as per the Funnel on Meta : Ad Setup for BOFU (Service and Ecommerce) & KPIs
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