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Introduction to Investment Banking
Market Participants
Learning Outcome(Slide2)
5
Understand the importance of regulation
4
Learn how intermediaries support markets
3
Recognize different types of investors
2
Understand the role of issuers
1
Identify key market participants
Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Imagine a marketplace:
Hook/Story/Analogy(Slide 4)
A producer sells goods
Buyers purchase them
Agents facilitate transactions
Authorities enforce rules
Financial markets work the same way.
Core idea:Each participant has a defined responsibility.
Transition from Analogy to Technical Concept(Slide 5)
Why Market Participants Matter
Markets become unstable
Trust disappears
Without structure:
Capital flow stops
Core Concepts (Slide 6)
Investment
access
Participants create:
Funding opportunities
Operational structure
Regulatory
protection
Participant 1: Issuers
Who Are Issuers?
Issuers are entities that create financial securities to raise capital.
Startups raising equity
Governments issuing bonds
Examples:
Corporations issuing shares
Purpose:Obtain funding for expansion or projects.
Key idea:Issuers generate investment opportunities.
Participant 2: Investors
Who Are Investors?
Investors provide capital expecting returns.
Types include:
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Introduction to Investment Banking - Market paticipants
By Content ITV
