Content ITV PRO
This is Itvedant Content department
Funnel Design
Lead Magnet
Learning Outcome
6
Recognize common mistakes businesses make with Lead Magnets
5
Identify common types of Lead Magnets with examples
4
Differentiate between Lead Magnet and Direct Selling
3
Describe how a Lead Magnet works step-by-step
2
Explain why Lead Magnets are important in digital marketing
1
Define what a Lead Magnet is in simple terms
The Power of Giving Before Selling
A sweet shop wanted more customers
Instead of directly saying:
“Buy sweets now”
The owner did something smart:
He gave free samples outside the shop
The Power of Giving Before Selling
People tasted the sweet:
The free sample did not make money directly,
but it attracted interested customers
- Many walked inside and bought
-
They trusted the shop
-
They liked the quality
Learning:
Giving something valuable for free to attract customers is called a Lead Magnet.
Now Let’s Apply This to Digital Marketing
A business had:
Website traffic
Social media followers
But:
No enquiries
No email list
Visitors came and left
Then they added a Lead Magnet:
“Free Digital Marketing Checklist”
Users had to enter email & phone number
Now Let’s Apply This to Digital Marketing
Result:
Traffic became leads only because of a Lead Magnet
Visitors stayed longer
Leads started coming
Follow-up became possible
WHAT IS A LEAD MAGNET?
A Lead Magnet is something valuable given for free in exchange for contact details (like email or phone number)
Example:
That free PDF = Lead Magnet
A fitness coach offers a “Free 7-Day Diet Plan PDF”
To download it, users enter their email
WHY LEAD MAGNET IS IMPORTANT IN DIGITAL MARKETING
Most visitors don’t buy on first visit.
If they leave, you lose them forever
A Lead Magnet helps you:
Collect contact details
Build trust
Follow up later
HOW A LEAD MAGNET WORKS
Simple 4-Step Process:
1
Offer something useful
Ask for email/phone
2
Deliver instantly
3
Follow up later
4
HOW A LEAD MAGNET WORKS
Example:
A digital marketing agency offers:
“Free Instagram Growth Checklist”
Traffic becomes leads
User enters email
Gets PDF
Agency sends follow-up tips
Promotes paid service
LEAD MAGNET vs DIRECT SELLING
Free sample reduces hesitation
Direct Selling
No trust
Low conversion
Lead Magnet
Builds trust first → then sell
TYPES OF LEAD MAGNETS
E-books / PDF Guides
Checklists
Free Tools / Templates
“Complete Digital Marketing Beginner Guide”
Example:
“Website Launch Checklist”
Example:
Resume template, budget planner
Example:
TYPES OF LEAD MAGNETS
Discounts / Coupons
Free Demo / Trial
Webinars / Workshops
7-day free Netflix trial
Example:
Free live session on “How to Crack Interviews”
Example:
10% off on first purchase
Example:
COMMON MISTAKES WITH LEAD MAGNETS
Giving low-value content
Asking too many form details
Not delivering instantly
No follow-up emails
Irrelevant to target audience
COMMON MISTAKES WITH LEAD MAGNETS
Example:
What They Expected
Offering “Free Stock Market Guide”
Wrong audience = Wrong leads
But selling cooking classes
Summary
5
Without a Lead Magnet, traffic comes and leaves
4
Types include PDFs, checklists, demos, webinars, discounts
3
It works by offering value → collecting email → follow-up
2
It builds trust before selling
1
It helps convert website visitors into leads
Quiz
Why are lead magnets more effective than direct selling for new users?
A. They cost more
B. They reduce content creation
C. They build trust by offering free value first
D. They stop follow-up communication
Quiz
Why are lead magnets more effective than direct selling for new users?
A. They cost more
B. They reduce content creation
C. They build trust by offering free value first
D. They stop follow-up communication
Funnel Design : Lead Magnets
By Content ITV
