Content ITV PRO
This is Itvedant Content department
Designing with Canva
Instagram Ads Creative
Learning Outcome
5
Learn the importance of audience-focused design
4
Understand the role of visuals, branding, and CTA
3
Learn the elements of effective ad creatives
2
Identify different types of Instagram ads
1
Understand Instagram ad creatives
Sana Learns the Power of Instagram Ad Creatives
Sana started a handmade
jewelry business and promoted it on Instagram
At first, her ads used random colors, low-quality images, and long text, so people ignored them.
Sana Learns the Power of Instagram Ad Creatives
Later, she redesigned her ads with bright photos, minimal text, stylish fonts, a “Shop Now” CTA, and short customer videos.
Her ads got more likes and orders. Sana learned that attractive visuals grab attention quickly on Instagram.
From a Dull Display to a Scroll-Stopping Showroom
Think about Sana’s Instagram ads
Her old ads were like a dull shop
display nobody noticed
Her new creatives were like a beautifully decorated showroom that attracted customers instantly
Just like attractive store displays grab attention, Instagram ad creatives stop scrolling and drive action.
Introduction to Instagram Ad Creatives
Instagram Ads designed specially for Instagram users which includes
Purpose
Promote products/services
Grab attention quickly
Increase engagement
Images
Videos
Text
CTA
Importance of Visual Content in Instagram Ads
Instagram is a visual platform
Attractive posts get more attention
Good visuals
increase
Likes
Shares
Clicks
Engagement
People notice visuals before reading text.
Types of Instagram Ad Creatives
Carousel Ads
3 Types of Instagram Ads
Video Ads
Image Ads
Types of Instagram Ad Creatives
What are Image Ads?
Ads using Images
Attracts Customers easily
Best For:
- Offers
- Product promotion
- Brand awareness
Usually Include:
- Product image
- Short text
- CTA button
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Marketing and Branding Foundations : Types of Market (B2C & B2B)
By Content ITV
