Content ITV PRO
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Build LenGen Page
Pages
Learning Outcome
5
Identify common mistakes while designing website pages
4
Understand the purpose of a landing page in marketing
3
Differentiate between a website page and a landing page
2
Identify common types of website pages
1
Explain what website pages are and why they are important
The Mall vs The Special Counter: Understanding Landing Pages
A big shopping mall has:
So Customers can:
- Explore
- Compare
- Spend time
- Move freely
The Mall vs The Special Counter: Understanding Landing Pages
Now imagine inside that mall, there is:
A special counter:
“Today Only – 50% Discount on Shoes”
That counter:
Has one offer
One purpose
One call to action
No distractions
The Mall vs The Special Counter: Understanding Landing Pages
Learning For Student:
Mall = Website
Special promotion counter = Landing Page
A website has multiple pages for information and exploration
A landing page is focused on one goal and one action
The Concept: Why Focused Landing Pages Convert Better
A business ran Facebook ads
They sent traffic to: Homepage
Visitors came but:
Got distracted
Explored other pages
No clear Next step
Didn’t convert
The Concept: Why Focused Landing Pages Convert Better
Sending ad traffic to a focused landing page improves results
One offer
One headline
One Clear Call To Action
No menu distractions
Now
Conversion rate increased
Leads improved
Then they created a Landing Page:
WHAT ARE PAGES IN A WEBSITE?
Pages are different sections of a website that contain specific information and serve different purposes
Contact
Blog
Services
About Us
HomePage
Each Page has specific Function
WHAT ARE PAGES IN A WEBSITE?
Real-life example: Each room has a specific function
Similarly , a website has separate pages for different purposes
A hospital has separate
Reception
Consultation room
Billing counter
Pharmacy
Website Pages
Home
About
COMMON TYPES OF WEBSITE PAGES
Home Page
The main welcome page of your website where people start and explore other pages
About Page
A page that tells your company’s story and builds trust
Contact Page
A page that helps people reach you easily
COMMON TYPES OF WEBSITE PAGES
Landing Page
A focused page created for one specific offer or action
Thank You Page
A confirmation page shown after someone completes an action
Legal Pages
Privacy and terms
WHAT IS A LANDING PAGE?
A Landing Page is a focused page created for one specific goal like
It has:
Buying a Product
One offer
One headline
No distractions
One call-to-action
OR
Signing Up
PURPOSE OF LANDING PAGE
The main purpose is conversion
Running ads
Sending email campaigns
Launching offers
It is used when:
PURPOSE OF LANDING PAGE
Real-life example:
If a teacher asks students to submit one assignment,
She gives a clear instruction sheet
Not the entire syllabus
Focused instruction = better results.
Common Mistakes
Sending ad traffic to homepage instead of landing page
Too many menus and distractions
Too much information
No clear headline
No clear CTA
Summary
5
Sending ad traffic to a focused landing page improves conversion
4
Clear structure and fewer distractions lead to better results
3
Common pages include Home, About, Contact, Legal pages
2
A landing page focuses on one goal and one action
1
A website has multiple pages, each serving a different purpose
Quiz
Which of the following is commonly included in a landing page?
A. Multiple unrelated blog links
B. Strong headline and clear call-to-action
C. Complex navigation menu
D. Random content sections
Quiz
Which of the following is commonly included in a landing page?
A. Multiple unrelated blog links
B. Strong headline and clear call-to-action
C. Complex navigation menu
D. Random content sections
Build LenGen Page: Pages
By Content ITV
