Content ITV PRO
This is Itvedant Content department
Social Media Marketing
Organic vs Paid Marketing
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Learning Outcome(Slide2)
6
Basics of branding and messaging
5
Target audience and segmentation
4
Different marketing channels
3
Creating value for customers
2
Understanding customer needs
1
What marketing means ?
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Max 6 Points for Summary & Min 4
Smart Shopkeeper Assistant
Scene 2: The Smart Thinking
Pixel tells Meena:
- “Ravi was interested in running shoes”
- “He almost bought them”
- “He just needs a small push!”
Now, most shopkeepers would forget Ravi.
But Meena has a smart assistant named Pixel
Transition from Analogy to Technical Concept(Slide 5)
Scene 1: The Visit
-
Looks at running shoes
-
Picks up a few pairs
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Checks prices
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Even tries one
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Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
What is a Pixel in digital marketing?
A. Image format
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
What is a Pixel in digital marketing?
A. Image format
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Syllabus or Module - SubTopic
By Content ITV
